WPP Media is hiring a Media Planning Senior Associate

The Media Planning Senior Associate is a key digital profile with a tactical and analytical approach, responsible for the implementation, optimization, and monitoring of digital strategies across the entire funnel, from awareness to conversion and retention, managing campaigns on platforms such as Google, Meta, programmatic, video, display, and other emerging channels. This role directly impacts the business by interpreting data from tools like GA4 and dashboards to translate them into concrete actions, supporting basic SEO and organic visibility initiatives, and collaborating effectively with Mazda's internal teams, questioning results and prioritizing efforts. Their ability to ensure solid and consistent execution under the senior team's direction is fundamental for maintaining operational continuity and maximizing the performance of digital investments, ensuring that each channel efficiently contributes to overall performance.