Responsibilities
- Lead efforts to establish a consistent global approach for measuring unique audience reach across digital and traditional media platforms
- Create a system layer to standardize data from disparate platforms, resolving issues like duplicate users, repeated views, and varying definitions
- Build a flexible data integration model that combines automated API connections with manual data entry methods
- Design data structures, validation protocols, and regional adjustments, such as converting household-level data to individual-level estimates
- Develop methods to include non-digital media like TV, radio, and OTT in measurement frameworks, despite lack of standardized data interfaces
- Structure the logic and layout of a global reporting dashboard that supports aggregation by region, country, and media channel
- Work with teams across functions to align technical accuracy with operational practicality in diverse global markets
- Advise on system design and assist in or oversee implementation when necessary
Work Arrangement
Remote
