South Jordan, UT, USA Hybrid Full-time

Cricut is hiring a Media Buyer Manager

As a Digital Marketing Manager – Full Funnel Video Advertising, you will help manage the strategy, execution, and optimization of full-funnel paid video campaigns that build brand awareness, drive consideration, and generate measurable business results. This role is responsible for managing campaigns across premium video platforms including YouTube, Amazon Prime Video, Connected TV (CTV), and other streaming and video channels. This is a highly hands-on role requiring deep platform expertise. You will build, launch, optimize, and report on campaigns directly within advertising platforms while collaborating with internal creative, growth, and analytics teams. While platform and vendor representatives will provide strategic guidance, there is no external media agency managing campaigns, making hands-on execution a core requirement. Key Responsibilities: Full-Funnel Campaign Strategy Execute full-funnel paid media strategies that support awareness, consideration, and conversion objectives. Align campaign goals, audiences, messaging, and measurement strategies across each stage of the customer journey. Identify opportunities to maximize reach, engagement, brand lift, and business performance. Campaign Execution & Optimization Build, launch, and manage campaigns directly within advertising platforms including YouTube, Amazon Ads (Prime Video), Connected TV platforms, and other video advertising channels. Optimize campaigns through audience segmentation, bidding strategies, frequency management, placements, and creative testing. Execute A/B tests to continuously improve campaign performance throughout the funnel. Monitor campaign health daily and make data-driven optimizations to maximize results. Budget Management Manage media budgets across multiple platforms while maintaining efficient pacing and achieving business objectives. Allocate investments based on performance insights and evolving marketing priorities. Analytics & Reporting Measure campaign performance across awareness, research, and conversion KPIs. Maintain weekly reporting through internal dashboard updates. Utilize GA4 and other analytics tools to evaluate campaign effectiveness, attribution, and audience behavior. Cross-Functional Collaboration Provide media insights that inform creative development and messaging strategies. Collaborate with platform representatives to stay informed on product updates, beta opportunities, and best practices. Industry Trends & Innovation Stay current on emerging video advertising products, audience targeting capabilities, measurement solutions, and industry trends. Evaluate and test new advertising features and channels that improve campaign performance and efficiency.
Required Skills
GA4
Job Details
Location South Jordan, UT, USA
Work mode Hybrid
Employment Full-time
Department Marketing
Category other
Posted 4 days ago
About company
Cricut
Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time.Let’s make. Job Description: This position is an exciting opportunity for a finance professional to develop their career in FP&A with exposure to commercial finance and profitability analytics. The role is based out of Cricut’s headquarters in South Jordan, Utah, and will work collaboratively with cross-functional leadership across departments.This position requires an individual to be local and willing/able to work onsite each week at least Monday through Thursday, with Fridays usually allowing flexible work locations, although you may be asked to come to the office if needed.Key Responsibilities* Analyze customer profitability trends to evaluate business performance and provide actionable insights to optimize overall strategy and distribution effectiveness * Lead development and enhancement of internal reporting and data visualizations to support sales and sales operations * Identify opportunities to improve finance processes and drive implementation of automation solutions to enhance reporting speed, accuracy, and insight generation * Partner closely with the Data Engineering team to support finance data automation initiatives and enhance reporting and data visualization capabilities * Develop a deep understanding of the Cricut business model to deliver ad-hoc analysis * Support FP&A and accounting peers during monthly and quarterly financial close processes * Deliver executive-level analysis and presentations to support strategic decision-making * Demonstrate strong ownership, influence, and cross-functional collaboration in driving business outcomes Qualifications: * Bachelor’s degree in business, finance, accounting, or other related field * 4+ years of finance, pricing, accounting, or similar experience * Demonstrated ownership of reporting, automation, or process improvement initiatives * Proficiency in MS Excel with exposure to ERP systems (SAP, Oracle, etc.) * Experience partnering with Data Engineering or BI teams to support finance data automation initiatives and develop reporting and visualization solutions (e.g., Tableau, Domo, Power BI) * Experience leveraging automation tools and AI solutions to drive process optimization and analytical efficiency * Intellectual curiosity and a passion for corporate strategy * Self-starter that assumes ownership of responsibilities and can deliver results amidst ambiguity * Ability to work under pressure and deliver executive-level presentations * Willingness to be in office 4+ days weekly and contribute to a lively team environment Additional Information: We’ve Got You CoveredAt Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.A Quick Note Before You Apply…Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone.We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.Here’s what makes someone a great fit for this role (and for this moment at Cricut):* You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust. * You set high standards. You take ownership, deliver quality, and hold yourself accountable. * You stay focused when things move fast. You prioritize what matters most and tune out the noise. * You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy. * You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here. One More Thing (It’s a Big One)This role is in-office at least 4-5 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home.If you’re looking for a fully remote role, this may not be the right fit. But if you’re excited by challenge, purpose, and building something better—let’s make something amazing together.Relocation Statement:* This position is not eligible for relocation assistance. What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.
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