About the Role
The ideal candidate will combine analytical precision with creative thinking to design and manage digital media campaigns that deliver measurable results while enhancing brand presence.
Responsibilities
- Plan and manage paid media campaigns across online channels
- Analyze audience data to inform media placement strategies
- Collaborate with creative teams to develop compelling ad content
- Optimize campaigns based on performance metrics and KPIs
- Monitor advertising budgets and ensure cost-effective spending
- Research emerging platforms and digital trends for opportunities
- Produce regular performance reports for internal and client review
- Align media plans with brand messaging and campaign goals
- Negotiate ad placements and partnerships with publishers
- Test and evaluate creative variations to improve engagement
- Use analytics tools to track conversions and user behavior
- Maintain up-to-date knowledge of ad tech platforms and policies
- Coordinate timing and sequencing of media rollouts
- Support client presentations with strategic insights and data
- Ensure compliance with advertising standards and guidelines
- Work closely with account management and strategy teams
- Identify target demographics using market research
- Manage multiple campaigns simultaneously under tight deadlines
- Evaluate third-party vendors and data providers
- Implement A/B testing frameworks for media creatives
- Translate campaign goals into actionable media plans
- Stay current with algorithm changes on major ad platforms
- Contribute to brainstorming sessions for campaign concepts
- Assess competitive advertising activity and market positioning
- Maintain accurate records of campaign assets and spend
Nice to Have
- Certification in Google Ads or Meta Blueprint
- Experience with influencer campaign integration
- Background in creative direction or copywriting
- Familiarity with CRM and email marketing tools
- Knowledge of SEO principles and content marketing
- Experience in e-commerce or direct-to-consumer brands
- Understanding of attribution modeling
- Proficiency in design tools like Figma or Adobe Creative Suite
- Data visualization experience with Tableau or Looker
- Second language proficiency, especially Spanish
Compensation
Competitive salary with performance bonuses
Work Arrangement
Hybrid remote/office setup
Team
Collaborative creative team in a fast-paced agency environment
Why This Role Matters
This position sits at the intersection of data and creativity, directly influencing how audiences engage with brands. Your media decisions shape campaign success and client outcomes.
What to Expect
You’ll work on diverse campaigns, balancing analytical rigor with creative intuition. Expect regular collaboration with designers, strategists, and account teams to bring ideas to life.
Available for qualified candidates
