Responsibilities
- Support the weekly Personalization Pod sprint cycle - coordinating asset delivery, QA, and go-live checklists to keep campaigns on cadence.
- Conduct thorough quality assurance on campaign setups, verifying segmentation logic, personalization rules, offer codes, tracking links, and dynamic content prior to every send.
- Compile, organize, and maintain SKU-level data, product recommendation inputs, and campaign content files to unblock sprint dependencies.
- Monitor in-flight campaign performance and surface anomalies to the team in a timely manner.
- Support post-campaign data pulls and help assemble performance readout summaries for stakeholders.
- Support day-to-day operations for the Rewards program, including reward issuance tracking, redemption monitoring, and campaign logistics.
- Act as the marketing point-of-contact for customer service escalations regarding Rewards program issues.
- Help coordinate deliverables across engineering, product, finance, and legal teams to keep Rewards roadmap milestones on schedule.
- Maintain Rewards program documentation including timelines, campaign briefs, status trackers, and reporting templates.
- Assist with QA and user acceptance testing for new Rewards features, including multicurrency rollout and cashback campaign testing.
- Manage data preparation and file workflows that enable campaign execution to run reliably at scale.
- Maintain shared project trackers, sprint boards, and stakeholder status updates to keep all parties aligned.
- Partner with the Marketing Analyst to retrieve customer segmentation data and post-campaign performance metrics.
- Review marketing materials to ensure quality, accuracy, and consistency with brand standards.
- Proactively identify process gaps or workflow bottleneons and bring forward suggested solutions.
- Work cross-functionally with internal departments to facilitate smooth execution of marketing initiatives.
Requirements
- Strong organizational skills with the ability to manage multiple tasks and priorities simultaneously.
- Exceptionally high attention to detail and accuracy in campaign setup, QA, and project execution.
- Excellent communication and interpersonal skills for cross-functional collaboration.
- Ability to thrive in a fast-paced, sprint-based environment where priorities can shift quickly.
- Self-motivated and proactive - surfaces issues early and brings forward solutions.
- Proficiency in Google Workspace (Gmail, Drive, Docs, Sheets, Forms) and collaboration tools.
- Comfortable working with data: building trackers, pulling reports, organizing files, and identifying errors.
- Experience with loyalty, rewards, or retention programs in a consumer-facing business.
Nice to Have
- Familiarity with email or CRM platforms such as Braze, Klaviyo, or Salesforce Marketing Cloud.
- Exposure to A/B testing, experimentation frameworks, or campaign analytics.
- Familiarity with customer segmentation, cohort analysis, or retention metrics.
- Experience working in an agile or sprint-based team environment.
- Basic SQL or data querying skills.
- Prior experience in ecommerce, health & wellness, or subscription-based businesses.
Additional Information
- Ability to use standard computer equipment.
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms).
- Familiarity with marketing automation platforms (Braze, Klaviyo, or similar) preferred.
- Experience with project management tools (Asana, Jira, or similar) preferred.
