Responsibilities
- Manage full-cycle implementation of marketing campaigns across multiple channels, adapting global initiatives for regional impact while meeting deadlines and contributing to pipeline goals.
- Develop and coordinate strategies for trade shows, webinars, and executive gatherings, emphasizing event conversion, lead generation, and rapid follow-up with sales teams.
- Run and refine paid digital advertising on search and social platforms, particularly Google Ads and LinkedIn, optimizing cost-per-acquisition and click-through rates in English and Portuguese-speaking markets.
- Supervise external partners including agencies, production teams, and print vendors, ensuring quality output and timely delivery through active management and contract oversight.
- Develop customer success stories into measurable sales assets, producing data-driven case studies and testimonials that validate performance in the sales process.
