Responsibilities
- Support operations team and portions of the tech stack as it pertains to data and prospecting (HubSpot, Salesforce, Asana, CaliberMind, etc.)
- Support adoption, and ongoing management of our attribution platform (CaliberMind), ensuring marketing touchpoints are accurately captured across the lead-to-revenue journey
- Partner with Marketing to ensure campaigns are tracked correctly from inception to ROI analysis
- Manage, monitor, and automate data intake, cleansing, enrichment, aggregation and analysis, driving a more efficient sales process.
- Build and maintain dashboards that track core marketing KPIs (MQL-to-Opp conversion, pipeline influence, and SQOs by campaign/channel) while supporting broader RevOps reporting needs
- Understand and optimize current Hubspot and Salesforce database to categorize prospect profiles (by geography, persona, ERP, industry, and other verticals)
- Create new, innovative ways to grow and optimize end-user experience.
- Maintain and improve on database cleanliness
- Any other tasks that may be assigned to help the company meet its goals
Requirements
- 2+ years relevant work experience required
- Familiarity with multi-touch attribution (MTA) models and platforms (e.g., CaliberMind, Bizible, or LeanData)
- Hands-on experience with HubSpot (or Marketo) and how it integrates with Salesforce
- The ability to not just pull a report, but to explain why a certain campaign is underperforming and suggest operational fixes
- Prior experience working with Salesforce.com required
- Strong proficiency using Excel and GSuite
- Team player mentality with the ability to work well under tight deadlines and respond to rapidly changing demands and fulfill efficient follow ups
- Strong sense of ownership and urgency, organizational and time management skills, ability to multitask and prioritize work
- Process-oriented mindset, always seeking to improve on efficiency
- Detail oriented with strong problem-solving and decision-making skills
- Self-starter with a high level of initiative and follow-through
- Excellent communication (written and verbal), interpersonal and consultative skills
- Strong work ethic and integrity
Nice to Have
- Bachelor's degree preferred
- Operations background and an analytical mindset who can find answers in data, background in analytics or relevant role is preferred
Work Arrangement
Hybrid
Additional Information
- This role has a requirement of working in office 3 days per week, which may be subject to change based on team and business needs, as determined by the department leader.
- Visa sponsorship is NOT available at this time.
