Responsibilities
- Collaborate with Manager of Growth Marketing, Product Management, and Sales teams to design, implement, and oversee programs, ensuring strategic alignment and driving growth opportunities.
- Work closely with and provide strategic and administrative support to the entire marketing and product team.
- Work on ad-hoc projects as required.
- Coordinate multi-channel marketing programs from inception to completion, ensuring alignment with strategic objectives and seamless execution.
- Develop and manage detailed project timelines, consistently meeting all milestones and deadlines.
- Track, measure, and report on key performance indicators (KPIs) for marketing programs, providing actionable recommendations.
- Convert inbound customer or prospect interest for SkySpecs solutions into booked meetings for Sales and Customer Success team members.
- Track, measure, and report on key performance indicators (KPIs) for lead management, providing actionable recommendations.
- Support preparation for events.
- Support trade show organization.
- Strategically manage and schedule social media content across all platforms, while proactively identifying opportunities to increase engagement and brand awareness.
- Coordinate and support the execution of SkySpecs hosted webinars, including promotional planning, content development, registration management, and post-event reporting.
- Oversee the translation process (where required) for marketing materials, including collateral, blog posts, and web content, ensuring high-quality, culturally appropriate translations that align with SkySpecs brand.
- Organize and manage editable and final creative assets, ensuring all files are properly categorized, easy to access, and up-to-date for stakeholder use.
- Assist with writing event promo copy for ads, invitations, collateral, email, and newsletters, as needed.
Requirements
- Bachelor's degree in Marketing, or equivalent work experience
- 3+ years of related Marketing experience
- Must be currently located in the United States and legally authorized to work in the United States for this employer now and in the future, without the need for visa sponsorship
- Maintain a valid passport
Work Arrangement
Hybrid — Ann Arbor, Michigan, remote in the U.S. (Eastern or Central time preferred)
Additional Information
- This role is based on U.S. Eastern Time.
- The position may be performed in a hybrid arrangement associated with the Ann Arbor, Michigan office or remotely in the U.S. (Eastern or Central time preferred).
- Travel: approximately 15% of the time, including national and global travel.
- Relocation: This position does not offer financial support for relocation.
- Sponsorship: Applicants must be legally authorized to work in the United States now and in the future without visa sponsorship. Employer cannot sponsor or take over sponsorship of employment visas.
