Responsibilities
- Own B2B marketing data pipelines, SQL queries, dashboarding, and performance reporting across the entire marketing funnel.
- Build and maintain frameworks to report on key performance metrics, such as marketing-qualified lead (MQL) volumes, sales-qualified opportunity (SQO) conversions, and campaign-level ROI.
- Manage attribution modeling and data tracking (e.g., Bizible, Salesforce) to accurately measure and prove marketing's impact on pipeline generation.
- Partner closely with the core data team to ensure clean, structured data syncs and self-serve dashboarding capabilities.
- Act as the technical administrator for HubSpot and Salesforce, managing syncs, campaign configurations, list segmentation, and form integrations.
- Own backend configurations for web properties (e.g., Storyblok) to ensure seamless data flow from landing pages into the CRM.
- Establish and enforce processes for database cleanliness, lead-routing logic, and campaign naming conventions to maintain platform integrity.
- Design and optimize workflows using n8n, Clay, and Claude Code to automate lead enrichment, ICP classification, and persona mapping.
- Identify opportunities and act as the “product owner” for internal AI tools (e.g., custom objection intelligence applications, RFP bots, or custom LLM integrations) to maximize team effectiveness.
Requirements
- Hands-on, expert-level experience configuring and administering HubSpot and/or Salesforce.
- Some experience building multi-step automations and workflows using iPaaS tools (e.g., Zapier, Make, or n8n).
- Insatiable curiosity for AI, API integrations, and modern data enrichment (e.g., Clay), and excitement to rapidly upskill in these technologies.
- Strong proficiency with SQL, BI tools, and marketing attribution software.
- Leadership skills, communication clarity, and emotional intelligence to influence cross-functional stakeholders and drive adoption of tools.
- Action-oriented problem solver who thrives in fast-paced environments and actively looks for manual bottlenecks to solve through smart automation.
