Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
Lead cross-functional collaboration with marketing, sales, analytics, and IT teams to design sophisticated, data-driven multi-step campaigns and customer journeys
Serve as the advanced power user for Salesforce Marketing Cloud — building complex journeys, automation logic, dynamic personalization, and configuration governance
Monitor and enforce compliance with CAN-SPAM, GDPR, and CCPA regulations, partnering with legal and security teams on risk mitigation
Develop and oversee A/B and multivariate testing frameworks, identifying optimization opportunities and establishing governance standards for campaign operations
Manager and oversee the Form creation process and tool set and its interaction with Marketing Cloud.
Own segmentation architecture, subscriber lifecycle management, list governance, and data integrity across marketing audiences including Preference Center.
Partner with analytics teams to enrich targeting models and ensure accurate, compliant audience selection for every campaign
Manage and optimize supporting tools and integrations and automations across Salesforce and Marketing Cloud environments, contributing to system enhancements and workflow improvements
Build advanced dashboards, interpret KPI trends, and deliver actionable insights and recommendations that inform go-to-market strategies and demonstrate campaign impact

Bachelor's degree in Marketing, Information Technology, or related field
4+ years of experience in a B2B marketing environment supporting digital campaigns and customer engagement
2+ years of hands-on experience with Salesforce Marketing Cloud including complex Journey design, automation, and configuration
2+ years of experience with Google Analytics 4 and related analytics tools
Proficiency in data analysis, SQL querying, and data visualization with the ability to translate insights into leadership-ready recommendations
Advanced capability in email marketing strategy, segmentation, and dynamic content personalization
Working knowledge of HTML/CSS and familiarity with JavaScript and Python in marketing operations contexts
Strong project management and prioritization skills with the ability to manage multiple concurrent initiatives independently
Actively involved in an evangelical Christian church

Master's degree in Marketing, Information Technology, or related field
Advanced SFMC scripting and automation experience (AMPscript, SSJS, or SQL in Automation Studio)
Experience designing or contributing to marketing operations governance models
Proficiency with BI tools such as Tableau or Power BI for advanced reporting and dashboards
Salesforce Marketing Cloud Email Specialist or Marketing Cloud Consultant certification

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings.
Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members.
Full-time employees are eligible for enrollment in comprehensive benefits plans.
Lifeway provides equipment and resources to ensure team members have access to a productive and ergonomic workspace.

hq-lifeway is hiring a Marketing Operations Specialist | Remote