About the Role
Voice AI is rapidly growing, and our go-to-market strategy needs to keep pace. We seek someone to develop systems that identify, enrich, and convert target developers and businesses ahead of competitors, leveraging our powerful but underutilized data stack.
Responsibilities
- Manage the HubSpot platform comprehensively
- Oversee workflow and email operations within HubSpot
- Monitor email deliverability, including domain reputation, bounces, spam complaints, and govern sending frequency across teams
- Execute lifecycle and nurture campaigns
- Support behavioral trigger workflows, onboarding sequences, and nurture tracks by segment
- Collaborate with Revenue Operations on segmentation taxonomy, including ICP tiers, personas, verticals, and lifecycle stages
- Maintain definitions for lifecycle stages like MQL and SQL, and monitor conversion rates to identify stalled leads
- Surface engagement signals such as webinar attendance and high-intent page visits, and maintain high-intent alerts
- Handle campaign operations
- Conduct pre-launch quality assurance as a gated process, including UTM and link checks, rendering tests, list validation, and suppression logic
- Manage webinar and event operations end-to-end, covering registration, attendance tracking, post-event automation, and conference lead capture with defined turnaround SLAs
- Ensure campaign data remains clean and consistent across HubSpot and Salesforce for reliable downstream reporting
- Provide reporting and attribution support
- Maintain funnel dashboards and stage-conversion reporting, and run recurring marketing-sales funnel reviews
- Own campaign performance reporting and stakeholder requests, creating self-serve dashboards
- Keep HockeyStack inputs clean and integrate attribution outputs into team reporting
- Ensure campaign influence is visible on opportunities to reflect marketing's contribution in pipeline reporting
Requirements
- Minimum 5 years in campaign management, marketing operations, revenue operations, or similar role at a high-growth company with an agent-forward approach
- Proficiency in UTM structures, attribution models, and campaign tracking best practices
- Strong analytical skills, including comfort with spreadsheets, basic SQL, and extracting insights from noisy data
- Experience building or prototyping AI-powered workflows using LLM APIs, Claude Code, or similar tools
- Deep expertise in HubSpot, including API usage and programmatic data extraction
- Familiarity with Salesforce for maintaining database hygiene and setting up CRM integrations
- High attention to data quality, with a focus on enrichment rates, match rates, and hygiene metrics
- Ability to work quickly and autonomously, prioritizing effectively in a fast-moving environment
Benefits
- Opportunity to create generational impact by building the human interface for every business
- Ownership culture with many team members being former founders
- Kind team environment, with Canadian founders Jordan and Nikhil
- Backing from tier-1 investors including Y Combinator, KP seed, and Bessemer Venture Partners Series A
- Competitive salary and substantial equity ownership
- Comprehensive health coverage including medical, dental, and vision plans
- Strong team camaraderie with regular social interactions and quarterly off-sites
- Flexible time off policy allowing employees to take what they need
- Additional perks such as catered meals, transportation support, gym access, and a $10,000 annual learning and development budget
Why We’re Hiring This Role
Voice AI is expanding rapidly, and our go-to-market approach must align. We need an individual to develop systems that identify, enrich, and convert target developers and businesses before competitors are aware, leveraging our powerful but underutilized data stack.
How We Work
We focus on crafting products and experiences that customers genuinely love, not just tolerate. We commit and follow through, building trust by being reliable. We value urgency and momentum, prioritizing the fastest path to customer value. We seek raw input directly from customers, data, and teammates, avoiding assumptions. We operate as one team, sharing credit, owning mistakes together, and supporting each other. We give feedback clearly, respectfully, and promptly.
Why Vapi
Opportunity for generational impact by building the human interface for every business, ownership culture with many former founders, kind team including Canadian founders Jordan and Nikhil, and support from tier-1 investors like Y Combinator, KP seed, and Bessemer Series A.
What We Offer
Competitive salary and excellent equity ownership, comprehensive health coverage including medical, dental, and vision plans, strong team bonds with regular social gatherings and quarterly off-sites, flexible time off policy, and additional benefits like catered meals, transportation, gym access, and a $10,000 annual learning and development budget.
