About the Role
This role is responsible for building and optimizing lifecycle marketing programs that nurture users from onboarding through ongoing engagement, using email, in-app messaging, and other channels to drive product adoption and deepen customer relationships.
Responsibilities
- Develop and execute lifecycle marketing strategies across user stages
- Create personalized email campaigns to improve customer activation
- Collaborate with data scientists to identify key user behavior patterns
- Optimize conversion rates through A/B testing and analytics
- Design onboarding sequences that increase early product engagement
- Use segmentation to deliver relevant content to distinct user groups
- Manage calendar of lifecycle communications across channels
- Track performance metrics including open rates, click-through rates, and conversions
- Work closely with product teams to align messaging with feature launches
- Refine messaging based on user feedback and behavioral data
- Ensure compliance with email regulations and brand standards
- Scale successful campaigns across different customer segments
- Monitor unsubscribe and complaint trends to maintain list health
- Integrate CRM data to enhance targeting precision
- Support retention initiatives for existing customers
- Develop re-engagement campaigns for inactive users
- Partner with design to produce clear and effective content
- Maintain documentation for campaign workflows and templates
- Stay current with marketing automation best practices
- Contribute to roadmap planning for lifecycle tools and platforms
Nice to Have
- Experience in automated marketing workflows
- Background in personal finance or wealth management
- Familiarity with compliance standards in financial communications
- Advanced data analysis using Python or R
- Portfolio demonstrating campaign performance improvements
Compensation
Competitive salary and equity package
Work Arrangement
Hybrid remote
Team
Part of the growth marketing team focused on customer engagement and retention
About the Role
- This position plays a central role in shaping how users interact with the product over time, ensuring timely and relevant communication at every stage of the customer lifecycle.
- The ideal candidate combines marketing creativity with analytical rigor to build scalable, effective programs that grow customer value.
What We Look For
- We value candidates who are curious, data-savvy, and deeply committed to improving the customer experience.
- Success in this role requires a balance of strategic thinking and hands-on execution.
Available for qualified candidates
