The Marketing Manager at Logitech Inc. will drive the company's growth in the healthcare industry vertical by creating strategic marketing and communications initiatives. This role is central to shaping Logitech’s market position and advancing innovation in healthcare technology through collaboration with global teams.
What You'll Do
- Create marketing strategies and campaigns to deepen customer penetration within healthcare customers and achieve marketing and business objectives in collaboration with cross-functional colleagues
- Provide deep insights into the target IT decision maker buyer and influencer audiences for healthcare providers and systems, buying process and considerations
- Stay abreast of the latest healthcare technology procurement regulations and trends to inform marketing, communication, and product portfolio development in collaboration with Insights colleagues
- Create foundational material including messaging, personas, competitive positioning, and customer journeys
- Craft compelling marketing content and collateral such as thought leadership white papers, product datasheets, digital advertising assets, webinar/event presentations, and sales enablement materials
- Activate content across a range of touchpoints such as email, website, paid advertising, events, etc.
- Develop impactful programs for critical partners in collaboration with colleagues in Channel Marketing and Sales
- Identify and engage with key industry and alliances partners and influencer communities in collaboration with partnership marketing and business development colleagues
- Monitor and analyze performance across campaigns to drive continuous improvement in marketing efforts in collaboration with Marketing Analytics
What We're Looking For
- Exceptional relevant B2B vertical marketing experience in the technology sector
- Deep understanding of and experience marketing to the IT decision maker buyer audience for healthcare providers and systems
- Channel marketing experience
- Ability to collaborate and influence across functions and groups in a complex, growing organization and with external agencies and partners
- Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives
- Excellent writing, editing, presentation and public speaking skills
- Strong analytical skills
- Track record of delivering exceptional business results
- Willingness to travel up to 15%
Nice to Have
- Bachelor’s degree preferred or equivalent industry experience
Team & Environment
- Part of one of Logitech’s fastest-growing teams
- Cross-functional collaboration with Insights, Marketing Analytics, Channel Marketing, Sales, Partnership Marketing, and Business Development
Benefits & Compensation
- Comprehensive and competitive benefits packages
- Flexible working environments designed to help care for yourself and your loved ones
- Support for good physical, financial, emotional, intellectual and social wellbeing
- Hybrid work model allowing remote or on-premise work
- Empowerment of collaboration and play
- Inclusive culture that celebrates diversity and differences
- Opportunities to work from home from most locations
Compensation typically ranges from $130K to $236K annually, depending on location and experience; higher compensation may be considered based on business need, candidate experience, and skills.
Work Mode
Hybrid work culture supported; most jobs open to work from home; some employees work remotely while others work on-premises; teams may be split between remote and in-house. Locations include: San Jose, CA; Irvine, CA; Camas, WA; Dallas, TX; Miami, FL; Toronto, Canada; and other offsite US locations for exceptional remote candidates.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. Accommodations available upon request for applicants with disabilities.
