Australia, Melbourne Hybrid Employment

Binance is hiring a Marketing Manager – Events & Community (Australia)

About the Role

The role involves designing and executing event campaigns and community programs tailored to the Australian market, ensuring alignment with broader marketing goals and regional growth targets.

Responsibilities

  • Develop and manage event strategies that support regional brand visibility
  • Coordinate logistics for in-person and virtual events across Australia
  • Build relationships with local partners, influencers, and industry stakeholders
  • Lead community outreach programs to increase user engagement
  • Track and report on event performance and community growth metrics
  • Collaborate with marketing teams to align event content with campaign themes
  • Identify opportunities for brand exposure at industry conferences and meetups
  • Manage event budgets and ensure cost-effective execution
  • Create localized content and messaging for community channels
  • Support crisis communication protocols during public-facing events
  • Gather feedback from attendees to improve future event experiences
  • Maintain a calendar of regional marketing and community events
  • Ensure compliance with local regulations and advertising standards
  • Train and supervise local event support staff or contractors
  • Promote inclusivity and accessibility in all community-facing activities
  • Monitor competitor event strategies in the region
  • Use data insights to refine community engagement tactics
  • Represent the brand at public events and speaking opportunities
  • Foster long-term relationships with community leaders
  • Integrate event outcomes into broader marketing analytics
  • Drive post-event follow-up initiatives to retain engagement
  • Ensure brand consistency across all event materials and touchpoints
  • Adapt global marketing messages for local cultural relevance
  • Work with legal and compliance teams on event disclosures
  • Support rapid deployment of pop-up or flash events as needed

Compensation

Competitive, based on experience and location

Work Arrangement

Hybrid

Team

Global marketing team with regional focus on Australia

Why You’ll Love Working Here

  • Opportunities to shape the brand’s presence in a dynamic market
  • Supportive environment that values innovation and initiative

What We Offer

  • Competitive salary and performance incentives
  • Professional development resources
  • Flexible work model combining office and remote
  • Access to global networks and learning opportunities

Available for qualified candidates

About company
Binance

Binance is the world's leading cryptocurrency exchange, trusted by millions of users worldwide. It offers a secure platform with low fees for buying, trading, and investing in over 500 cryptocurrencies, including Bitcoin, Ethereum, and BNB.

The platform provides a wide range of products such as Spot, Futures, and Margin trading, P2P trading, Earn programs, NFT marketplace, and more. Binance also supports crypto payments, staking, and educational resources through Binance Academy.

Security is a top priority, with the SAFU (Secure Asset Fund for Users) established to protect user assets. Binance serves over 270 million registered users across 180+ countries and continues to innovate in blockchain and fintech.

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Job Details
Department Marketing – Local Marketing
Category other
Posted 2 months ago