Responsibilities
- Develop and implement comprehensive marketing plans and GTM strategies for product launches, including setting timelines, identifying target audiences aligned with the company’s business objectives, focusing on market penetration of Ribbon’s product in the application areas as outlined in the company strategy.
- Produce scientifically accurate and compelling marketing materials, including white papers, blogs, webinars, and videos, to engage technical audiences through alignment with internal technical teams and product managers.
- Oversee multi-channel marketing campaigns, including digital marketing, content creation, events, and public relations, to generate leads and build brand awareness.
- Establish KPIs and utilize analytics tools to measure the effectiveness of marketing initiatives, making data-driven decisions to refine strategies.
- Utilize digital tools (SEO, SEM, email marketing, social media) to promote products and engage with audiences effectively.
- This also includes regular reporting out of metrics to the leadership team and actively proposing next steps to align with and reach company goals.
- Manage events, both, owning events calendar and execute to ensure representation of products and services at trade shows, conferences, and scientific symposia.
- Ensure consistent brand messaging and positioning across all marketing materials and channels, strengthening the company’s presence in the synthetic biology space.
- Align with Product Management to ensure product marketing messaging is aligned with findings from competitor analyses and unmet customer needs.
- Work with product managers to create and distribute sales tools towards sales enablement.
Requirements
- Bachelor's degree in Marketing, Life Sciences, Biotechnology, Business, or a related field
- 3+ years of experience in B2B marketing, preferably in biotechnology, life sciences, or a related technical field
- Proven experience developing and executing go-to-market strategies and product launches
- Ability to create compelling scientific and technical marketing content for diverse audiences
- Experience managing integrated marketing campaigns across digital channels, content, events, and public relations
- Strong analytical skills with experience using marketing metrics and data to optimize performance and report results
- Experience collaborating cross-functionally with Product Management, Sales, and Technical teams to develop product messaging and sales enablement materials
- Excellent project management, communication, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
- Excellent English communication skills required; native-level proficiency preferred
Nice to Have
- Advanced degree is a plus
Benefits
- Professional growth through company-supported training and workshops
- Be part of a motivated, collaborative team with team-building activities
- Work in an international environment with colleagues from 25+ nationalities
- A career path with opportunities to advance
- Starting salary is experience-based and will reflect your skills and track record in marketing
Work Arrangement
Remote (Country) — EU
Additional Information
- Please note that if you are selected to proceed in the hiring process, you will be contacted by us within two weeks from the date of the submission of the application
- We are an Equal Employment Opportunity Employer
- To keep the gender balance in the company we highly encourage women to apply
- Ribbon Bio takes data protection seriously
- By submitting your CV you authorize Ribbon Bio to store your personal data in its database for the purpose of the recruiting process or/and possible future job vacancies
- If you want your data to be deleted from our database, you simply need to inform our hiring manager
- Ribbon Bio will not share your personal data with any other party without your consent
- In compliance with GDPR regulations, your data will be removed from our database within 6 months of your application date if you are not hired
