Responsibilities
- Lead the development and execution of brand strategy for ESCO and GAS Trading Cards
- Drive major brand launches, partnerships, and product storytelling
- Ensure consistent voice, positioning, and cultural relevance across all touch points including social, content & digital
- Oversee all social media channels (strategy, content calendar, and execution)
- Manage and evolve brand websites to optimize storytelling and conversion
- Partner with creative teams to produce best-in-class content
- Concept and execute experiential activations (events, festivals, retail moments)
- Leverage access to artists, talent, and cultural moments to drive brand heat influencer & affiliate strategy
- Build and manage influencer and affiliate programs
- Identify and activate talent, creators, and partners aligned with brand vision
- Track performance and optimize for reach, engagement, and conversion
- Serve as key liaison between Complex and Collection
- Collaborate with product, sales, and licensing teams to align go-to-market strategies retail & account marketing
- Partner with retail accounts to develop and execute co-marketing programs
- Support in-store launches, exclusives, and key retail moments
Requirements
- 5+ years of experience in brand marketing, preferably in consumer products, streetwear, collectibles, music, or entertainment
- Strong understanding of social media, digital marketing, and cultural trends
- Experience managing influencers, partnerships, and campaigns end-to-end
- Proven ability to execute experiential activations and brand launches
- Strong communication skills and ability to work cross-functionally
- Entrepreneurial mindset—comfortable building and scaling in a fast-moving environment
Additional Information
- Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.
- Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
