Logitech is seeking a seasoned Marketing Manager to drive global marketing efforts for its education industry vertical, focusing on K12 and higher education IT decision-makers. This role involves developing strategic marketing plans, creating compelling content, and collaborating across teams to expand Logitech’s presence in the education technology market.
What You'll Do
- Create marketing strategies and campaigns to deepen customer penetration with educational institutions (K12 schools/districts and higher education institutions) and achieve marketing and business objectives in collaboration with cross-functional colleagues.
- Provide deep insights into the target IT decision maker buyer and influencer audiences, buying process and considerations, and stay abreast of the latest trends to inform marketing, communication, and product portfolio development in collaboration with Insights colleagues.
- Develop foundational materials including messaging, personas, competitive positioning, and customer journeys.
- Craft compelling marketing content and collateral such as thought leadership white papers, product datasheets, digital advertising assets, webinar/event presentations, and sales enablement materials to be activated across a range of touchpoints such as email, website, paid advertising, events, etc.
- Develop impactful programs for key partners in collaboration with colleagues in channel marketing and sales.
- Identify and engage with key industry and alliances partners and influencer communities in collaboration with partnership marketing and business development colleagues.
- Monitor and analyze performance across campaigns to drive continuous improvement in marketing efforts in collaboration with Marketing Analytics.
What We're Looking For
- Exceptional experience in relevant B2B vertical marketing in the technology sector
- Deep understanding of and experience marketing to the education IT decision-maker buyer audience (K12 schools/districts and higher education)
- Channel marketing experience
- Ability to lead, collaborate, and influence across functions and groups in a complex, growing organization and with external agencies and partners
- Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives
- Excellent writing, editing, presentation and public speaking skills
- Strong analytical skills
- Track record of delivering exceptional business results
- Willingness to travel up to 15%
Nice to Have
- Bachelor’s degree or relevant industry experience
Team & Environment
- One of Logitech’s fastest-growing teams
- Cross-functional collaboration with Insights, Marketing Analytics, Channel Marketing, Sales, Partnership Marketing, and Business Development teams
Benefits & Compensation
- Comprehensive and competitive benefits packages
- Flexible working environments designed to help care for yourself and your loved ones
- Support for physical, financial, emotional, intellectual, and social wellbeing
- Hybrid work model allowing remote and on-premises work
- Annual salary typically between $130K and $236K, dependent on location and experience
- Higher compensation considered based on business need, candidate experience, and skills
Work Mode
- Hybrid work culture supported; most jobs open to work from home from most locations; some employees work remotely while others work on-premises; teams may be split between remote and in-house work
- Locations: San Jose, CA; Irvine, CA; Camas, WA; Dallas, TX; Miami, FL; Toronto, Canada; Other offsite US locations (for exceptional remote candidates)
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. Accommodations available upon request by contacting +1-510-713-4866.
