Responsibilities
- Lead the creation and execution of analytics strategies tailored to client needs
- Align internal teams and external partners to ensure smooth project delivery
- Provide clients with data-driven insights, strategic recommendations, and performance tools focused on media impact
- Collaborate with major consumer goods and technology companies to shape their media spending approaches
- Guide global brand decisions across digital, social, and traditional advertising channels
- Oversee all stages of client projects from initiation to completion
- Coordinate internal expertise and resources to support client objectives
- Analyze performance data to assess media effectiveness
- Model and simulate media plans to forecast outcomes
- Develop client-ready reports, presentations, and analytical outputs
- Assist in delivering training sessions and tool demonstrations
- Design, execute, and present advanced analytics including marketing mix modeling and lift testing to achieve client goals
- Deliver forward-looking insights that drive measurable client actions
- Serve as a subject matter expert in analytics methodologies and data storytelling
- Communicate technical approaches and model foundations clearly to clients
- Collaborate within a global team to help clients evaluate and improve media performance
- Oversee team assignments, project timelines, and shifting priorities across internal and client-side teams
- Orchestrate collaboration between specialized analytics groups
- Engage with clients, media partners, agencies, and international colleagues
- Enhance analytical capabilities through innovation, process refinement, skill building, and cross-team collaboration
- Promote sustained client success and adoption of analytics tools with a focus on real-world activation
- Collaborate with sales teams to expand the media analytics service offerings
Work Arrangement
Remote
