Responsibilities
- Serve as the primary point of contact for all creative agency partners.
- Manage agency workstreams in Asana, including briefs, timelines, approvals, and asset workflows.
- Develop clear creative briefs and campaign frameworks informed by performance data and AI supported insights.
- Use automation and AI tools to streamline reviews, version control, and approvals.
- Create, assign, and monitor project plans, milestones, and deliverables.
- Ensure feedback is consolidated, clearly communicated, and incorporated efficiently.
- Maintain organized documentation, creative assets, and knowledge systems.
- Drive accountability for timelines, quality, and performance across agency partners.
- Oversee execution of enrollment, product, brand, PR, Demand Gen and lifecycle marketing campaigns all while embracing AI to enhance output.
- Own the integrated marketing calendar and ensure cross channel alignment.
- Establish and manage OKRs, reporting cadence, and AI enabled performance dashboards.
- Use analytics and predictive insights to optimize campaign timing, targeting, and creative.
- Improve workflows through automation and intelligent project management systems.
- Ensure campaigns are consistently on brand, compliant, and optimized for results.
- Manage and mentor team members across enrollment, B2B communications, design, and email functions.
- Set clear priorities, expectations, and development plans for direct reports.
- Train and enable teams on modern marketing tools, automation platforms, and AI supported workflows.
- Foster a culture of accountability, creativity, and continuous improvement.
- Provide hands on guidance to elevate creative quality and execution standards.
- Partner closely with Sales, Product, Client Success, and Data teams.
- Align campaign execution with business priorities, launches, and client needs.
- Support go to market planning and integrated campaign rollouts.
- Translate business objectives into scalable, data driven marketing programs.
Requirements
- 10-12+ years in leading marketing teams in a startup environment.
- Strong analytical and creative background
- Comfort working with data platforms, automation tools, and emerging AI solutions
- Experience partnering with Product and Client Success teams
- Familiarity with healthcare or wellness brands
- Excellent communication and stakeholder management skills
- Strategic thinker with strong execution discipline
Nice to Have
- Health & wellness companies or healthtech experience
Benefits
- Comprehensive benefits package, including health, dental, and vision insurance
- Flexible PTO and work from home options
- Professional development budget
- Support for continuing education
- Opportunity to make a meaningful impact on chronic disease management and patient outcomes
- Collaborative, mission driven culture focused on improving healthcare accessibility and affordability
Work Arrangement
Remote (Worldwide) — San Diego, California, Vienna, Austria
Additional Information
- Commitment to diversity and inclusion, especially welcoming applications from people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, and foreign born residents.
- Diabetes disproportionately impacts BIPOC (black, indigenous, and people of color) communities; the company is committed to reflecting patients in its workforce.
