Coface is hiring a Marketing & Communications Manager

Responsibilities

• Ensure provision of the marketing deliverables in the country or region, in close coordination with Regional, Group Marketing and Strategy Department.
• Supervise product and service offering in his/her geographical area, implementing the innovations of the Region and Group, tracking performance and ensuring the relevance and completeness of the range of offers in the various segment, including EasyLiner.
• Manage the definition & implementation of local regional lead generation plans & projects. For all Business Linee: TCI, BI & DC
• Manage, develop and implement internal and external marketing strategies, plans, campaigns and projects.
• Monitor implementation and activity of all actions and measure the success of all marketing activities to support strategy.
• Enhance the marketing budget spend effectively and to achieve the marketing objectives.
• Monitor, review and report on all marketing activity and results.
• Maintain expertise over the entire range of products and product libraries
• Marketing documents (brochures, slides, videos, Q&A)
• To establish all aspects of product development, i.e. creating awareness internally & externally, training, management, campaigning & launches, maintenance, design & governance. Clausebook validations.
• Product enhancements and creation - all aspects concerning the development of a product
• Clausebook to be followed and managed according to the specified Process update as per by group.
• Local / legal adaptations
• Launching of new products (Initiate local product development & Join Group product research initiatives)
• Understand product mix and positioning strategies
• Master TCI policy wording (or own the ability to learn fast)
• Write (arguments, Q&A, brochures…)
• Engage with sales as the product expert
• Work on new releases: translation, test, training, communication & operational launch
• Produce / translate and load content on Customer portal
• Report bugs & suggestions
• UX & UI (User Experience & User Interface) background (could be constituted internally)
• Minimum IT literacy
• Engage with users, promote Coface’s USP, animate a community
• Understand project mode and show a sense of commitment
• Dolby & Stereo (management of samples, incentivation, analysis of results, action planning)
• Ad hoc complementary research (e.g. Echo)
• Quality work streams
• Customer journey (animation, KPI)
• Testimonial & support complaint management (NB: a regulatory obligation)
• Process literacy (for quality improvement, customer journey and complaint management)
• Minimum understanding of client research (quantity / quality).
• Provide training material and/or train (sales, brokers, agents, partners…)
• Support sales animation (Hunting days, broker’s events…)
• Support partnership development (white labels, EasyLiner tailoring)
• Procure print (brochures, stationary, gifts…)
• Calculate market shares and conduct market research to identify market requirements for existing and future products, as well as current market conditions and competitor information.
• Update Competitors’ Overview
• Follow the market(s) evolutions and conduct sensible analyses to support decision making in the field of the offering/distribution strategy.
• Market segmentation and leads generation in collaboration with the Commercial department.
• Contribute to Group’s competitors watch
• Marketing plan (align with Group Marketing, local management and plan actions) + follow-up
• Management of the compilation, layout, design and distribution of internal and external communication and newsletters
• Coordination of the production of print and promotional items for marketing purposes – from concept and brief through to the delivery of finished material
• Management and co-ordination of content on the company web site
• Produce marketing material to support all distribution networks (direct sales, agents, brokers, and partners). This typically includes procedures, tutorials, sales pitches, Q&A training, broker on-boarding packs, branded material etc.
• Manage commercial lead generation using the methodology and the tools provided by Group marketing (database, campaigns, lead scoring, KPI).
• Deploy Group lead generation campaigns, ensuring strong local adaptation and execution
• Design and roll out local lead generation initiatives targeting priority prospect segments
• Execute lead generation-driven events (owned or third-party), with a clear focus on data capture, prospect engagement, and pipeline creation (e.g. networking, activation stands, appointment setting)
• Ensure end-to-end lead management: tracking, nurturing, qualification, and handover to commercial teams
• Monitor and report on lead generation performance, including conversion metrics and contribution to pipeline.
• Creating assets for social media Video editing & production
• To ensure that there are daily posts on all our social media platforms and to increase followers according to group targets
• Managing and update local Coface websites and, including country and sector risks data
• SEO + SEA (Search Engine Optimisation/Advertising)
• KPI and data analytics
• Ensure of group rules for digital topics
• Develop online internal communication
• Listening tools - management & trainings
• Produce local newsletters : sourcing of topics, coordinate interviews, write articles
• Outsourcing asset creation (e.g. videos, infographics, etc.) and ensuring a successful project
• Content production of digital channels (Business, Macro eco. and soft topics
• Coordinate information from media reps for media / PR purposes
• Sourcing advertising rates and booking advertising space for print and online media if required
• Liaison with media and advertising personnel
• Building and maintaining an excellent working relationship with suppliers, brokers and the client community
• To create a communication outline and ensure that all communication, is managed in professional manner to support the HR internal communication strategy
• Roll out an internal communication plan, aligned with Group Com Strategy
• Deploy the messaging of the global group projects: My Voice, new Comers policy, employer brand, compliance
• Feed the Group internal Newsletter
• Build and deploy the Regional CEO/country managers communication
• Manage the local Intranet, ensure the updates
• Support HR communication
• My Voice & Power the Core
• To be directly involved in the committee, assist in decision making, be part of the focus groups and to communicate internally, to ensure that the relevant changes are made.
• Product & Compliance & IT
• To put together a relevant calendar campaign that indicates the products and projects that are to be communicated and followed to support the external communication
• To increase the number of enquiries from our marketing and event activities by the end of the year and to ensure that key events are assessed for ROI.
• To support the business with events to sustain clients and strengthen broker relationships.
• Conceptualize, implement and run internal and external events
• Building partnerships and sponsored events
• Training sessions - presentation / communication and obtaining CPD points.
• Application of processes, methods, skills, knowledge and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters.
• Design, manage and deliver organisational projects, as required
• Monitor Project Progress and Set Deadlines
• Ensure Stakeholder Satisfaction.
• Evaluate Project Performance.
• HR and Compliance Assistance
• Training & Development
• Group and regional Assistance / Projects
• BCP / Premises project

Requirements

• At least 10 years with a minimum of 5 years in sales or marketing.
• Understand product mix and positioning strategies
• Master TCI policy wording (or own the ability to learn fast)
• Write (arguments, Q&A, brochures…)
• Engage with sales as the product expert
• User Experience & UI background (could be constituted internally)
• Minimum IT literacy
• Engage with users, promote Coface’s USP, animate a community
• Understand project mode and show a sense of commitment
• Process literacy (for quality improvement, customer journey and complaint management)
• Minimum understanding of client research (quantity / quality).
• Capacity to engage with Sales, promoter’s skills
• Efficient « doer » skills on different levels (events, procurement, project management…)
• Fast adaptor (listening to needs and adapting swiftly)
• Thoughtful profile to listen, watch, think out of the box
• Capacity to develop analyses and feedback with syntheses
• Business understanding, strategist
• Strong Editorial skills
• Media relations strong experience and background
• Relationship skills
• Technical and editorial skills
• Search Engine Optimization / Advertising
• Very comfortable with different CMS tools
• Social media expertise
• Strong editorial skills, at ease with Video editing and new video production tools
• Strong understanding of our sector
• Internal communication expertise
• Editorial skills
• Relationship skills and curiosity, openness
• Event manager expertise
• Brand Knowledge

Nice to Have

• Previous experience in a related business area (and in particular credit insurance) will be a plus.
• Previous experience in a multicultural/international environment is highly desirable

Work Arrangement

Remote (Country)