Build and manage marketing automation workflows (email, SMS, WhatsApp, Trigger Links, Webhooks) to support campaigns and lead nurturing
Execute and schedule email, SMS, and WhatsApp campaigns, ensuring personalization and accuracy
Assist in setting up landing pages, forms, and integrations within marketing automation tools
Perform A/B testing on emails subject lines, content, and timing to drive higher engagement and conversion
Monitor campaign performance and track results against defined KPIs
Collaborate with the Marketing Content Coordinator and Content Manager to ensure campaign assets (copy, graphics, automations) are ready for launch
Stay updated on marketing automation best practices and new platform capabilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Bachelor’s Degree in Business, Marketing, Communications, or related experience.
2+ years of Marketing Operations, Digital Marketing, Agency Marketing or related experience.
Prior or current SaaS experience is required to be successful in this role.
A high attention to detail and project management aptitude is required.
Strong collaboration, time-management and prioritization skills are critical to the success of this role.
The ability to build and maintain strong relationships internally with teams.
Demonstrated approach to problem solving and conflict management.
Must be a go-getter, not afraid to ask questions, and take accountability.
Must be a quick learner and willing to take on challenging tasks.
Excellent verbal and written communication skills.
Initiative to find the resources needed to be successful in this role.
Logical/sequential thinker with the ability to work collaboratively to solve problems.
Must be a quick learner and willing to take on challenging tasks.
Proven ability to work independently.
Strong technical and analytical skills used to drive decision making and report effectiveness.
Strong interpersonal skills to effectively work within the team.

2+ years working with automation CRM software (HighLevel, ActiveCampaign, Keap, Hubspot, Zoho) preferred.
At least 2 years working with email marketing software (MailChimp, ActiveCampaign, Constant Contact, etc.) preferred.

Remote (Worldwide)

Shift: 9:00 AM – 5:00 PM CST
EEO Statement: The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

HighLevel is hiring a Marketing Automation Specialist II