Responsibilities
- Own the end-to-end marketing analytics strategy, including defining KPIs, establishing reporting frameworks, and standardizing measurement approaches across the funnel
- Establish and govern a consistent source of truth for marketing performance across channels, segments, and funnel stages
- Define success metrics tied to pipeline, revenue, and campaign performance in partnership with marketing leadership
- Own the roadmap and prioritization for marketing analytics reporting and insights
- Proactively identify trends, risks, and opportunities within marketing data and recommend actionable strategies
- Operate independently in a fast-paced, evolving environment, proactively identifying opportunities and driving analytics initiatives forward
- Monitor marketing pipeline performance and provide insights for weekly pipeline calls and leadership reviews
- Analyze funnel conversion, campaign effectiveness, and channel performance to identify optimization opportunities
- Support board-level reporting through data preparation, storytelling, and executive-ready insights
- Deliver ad hoc analysis on campaigns, channels, and strategic initiatives
- Conduct, synthesize, and present complex data analysis to support strategic decision-making and executive discussions
- Own and continuously optimize the opportunity generation model used for marketing target setting, including assumptions around conversion rates, pipeline coverage, and sales cycle dynamics
- Define reporting requirements and ensure outputs align with business needs and decision-making workflows
- Partner with BI and analytics engineering teams to deliver intuitive, actionable dashboards
- Ensure dashboards are widely adopted, trusted, and effectively used by stakeholders across the organization
- Continuously refine reporting based on feedback and evolving business priorities
- Act as a strategic partner to marketing, sales, and operations teams
- Align data, business goals, and execution across stakeholders
- Communicate complex data insights clearly and effectively to both technical and non-technical audiences
- Influence decision-making through data-driven recommendations and clear storytelling
- Partner with RevOps and data teams to ensure data quality, consistency, and alignment across systems
- Validate reporting outputs and maintain stakeholder confidence in data accuracy
- Identify gaps in data availability and drive improvements in data coverage and reliability
- Partner with technical teams on attribution modeling and customer journey analysis
- Leverage advanced analytics to better understand channel impact and optimize marketing investment
Requirements
- 8+ years of experience in marketing analytics, business intelligence, or a related field
- Strong understanding of marketing funnel metrics, pipeline tracking, and campaign performance analysis
- Proven ability to translate data into strategic insights and business recommendations
- Experience working with marketing automation and CRM platforms (e.g., Salesforce, Marketo, Google Analytics)
- Experience working with dashboards and reporting tools (e.g., Tableau, Power BI, Qlik)
- Strong stakeholder management and communication skills, with the ability to influence decision-making
- Experience supporting executive or board-level reporting
- Strong problem-solving skills and attention to detail
Nice to Have
- Experience with attribution modeling and customer journey analytics
- Experience working in cross-functional analytics or RevOps environments
- Familiarity with AI/automation in analytics workflows (e.g., anomaly detection, automated insights)
- Working knowledge of SQL/Python and comfort engaging with large datasets
