iHerb is hiring a Marketing Analyst, CRM/Retention

Responsibilities

• Evaluate the effectiveness of CRM initiatives and customer lifecycle programs to determine key factors influencing engagement, conversion, and long-term retention.
• Perform in-depth analysis of customer segments, behavioral trends, and subscription pathways to identify areas for improvement.
• Convert analytical insights into practical strategies and communicate results effectively using dashboards, data visualizations, and presentations.
• Manage the customer cohort modeling process and forecast retention and repeat purchase behavior for annual budget planning.
• Collaborate with product, data, and marketing operations teams to maintain reliable data flows and proper tracking tags for campaigns.

Responsibilities

• Analyze performance of CRM campaigns and lifecycle programs to identify drivers of engagement, conversion, and retention.
• Conduct deep dives into customer segments, behavior patterns, and opt-in journeys to uncover opportunities for optimization.
• Translate findings into actionable recommendations and present findings clearly and persuasively through dashboards, visualizations, and presentations.
• Own the customer cohort model, and forecasting retention rates and repeat customer spending as part of the overall annual company budget process.
• Work with product, data, and marketing operations to ensure accurate data pipelines and tagging for campaign tracking.