About the Role
Lead the planning, execution, and optimization of YouTube advertising initiatives to meet business objectives, ensuring alignment with client goals and performance metrics.
Responsibilities
- Develop and implement YouTube ad strategies tailored to client objectives
- Monitor campaign performance and adjust tactics for maximum ROI
- Collaborate with cross-functional teams to align media plans with broader marketing goals
- Analyze audience insights to inform targeting and creative decisions
- Manage budgets and forecast spend across multiple campaigns
- Optimize bidding strategies using platform tools and performance data
- Produce regular performance reports for internal and client stakeholders
- Stay current with YouTube platform updates and advertising innovations
- Serve as primary point of contact for YouTube-related campaign inquiries
- Work closely with creative teams to ensure ad content meets platform best practices
- Coordinate with account management to ensure campaign goals are met
- Identify opportunities for automation and efficiency in campaign workflows
- Support client onboarding and transition processes for YouTube initiatives
- Troubleshoot technical issues related to ad delivery or tracking
- Maintain documentation for campaign setups and optimizations
- Conduct competitive analysis to benchmark performance
- Leverage data to refine audience segmentation and targeting
- Ensure compliance with advertising policies and brand safety standards
- Partner with analytics teams to validate tracking and measurement setups
- Provide input on product feedback and platform usability
Nice to Have
- Certification in Google Ads or YouTube advertising
- Experience with DSPs such as DV360 or The Trade Desk
- Familiarity with data management platforms
- Background in performance marketing for enterprise clients
- Knowledge of A/B testing methodologies
- Experience with video creative optimization
- Understanding of machine learning in ad delivery
- Prior work in integrated marketing teams
- Exposure to global campaign management
- Familiarity with marketing automation tools
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model
Team
Part of the digital advertising strategy team
About the Team
This role is embedded within a specialized advertising unit focused on video and performance media, supporting enterprise clients through data-informed YouTube strategies.
Growth Opportunities
Team members have access to professional development programs, platform certifications, and pathways to senior campaign and strategy roles.
Available for qualified candidates
