About the Role

The individual in this position will act as a central figure in social marketing, guiding strategy development, campaign execution, and performance measurement while working closely with internal teams and stakeholders to meet business and player objectives.

Responsibilities

Act as the primary point of contact for social marketing, coordinating with various departments to align priorities, manage timelines, and ensure smooth execution of campaigns.
Work alongside the Sr. Manager, Global Social Marketing to help shape the overall social marketing strategy.
Design and implement targeted social marketing campaigns based on audience insights that reflect the preferences of defined player segments.
Establish metrics for social media engagement and audience growth, delivering detailed performance evaluations and ongoing reporting on campaign outcomes, platform activity, and community sentiment.
Lead the creation of innovative content concepts and creative direction to support high-impact social campaigns.
Partner with teams across publishing—including brand, community, influencer marketing, product, and analytics—to define effective social marketing plans.
Frequently engage with stakeholders by presenting strategies, progress updates, performance data, and actionable recommendations that inform marketing and product decisions.

Compensation

The starting base salary for this role in California is anticipated to range from $100,200 to $148,320 annually.

Work Arrangement

Not specified

Team

Collaborative environment involving cross-functional teams across marketing, product, and analytics functions.

Other

Base salary is determined by market location and may vary based on job-related knowledge, skills, experience, and other business factors.
Total compensation may include bonuses, equity awards, and eligibility for the 401(K) plan and Employee Stock Purchase Program.
Full-time employees receive medical, dental, vision, and basic life insurance benefits.
Employees are granted 14 paid holidays each calendar year.
Paid vacation time is provided annually, ranging from 15 to 25 days, or employees may be enrolled in a discretionary time off program.
Up to 10 paid sick days are available per calendar year.
Paid leave is offered for parental and compassionate care situations.
Wellbeing initiatives include mental health resources and wellness support programs.
Family planning assistance is accessible through the Maven platform.
Commuter benefits are available to eligible employees.
Fitness-related expenses may be reimbursed under company policy.
The company is an equal opportunity employer and provides accommodations for individuals with disabilities.
2K Games and its studios do not use personal email accounts or instant messaging apps to contact job candidates or conduct interviews.
All official email communication is conducted using 2K.com domains.
Participation in the Employee Stock Purchase Program is subject to eligibility.

Not specified