About the Role
The Manager, Sales Marketing will drive programmatic sales success by developing targeted marketing strategies, enabling sales teams with tools and messaging, and translating product capabilities into customer-centric solutions.
Responsibilities
- Develop and execute marketing strategies that support programmatic sales goals
- Collaborate with sales teams to understand client challenges and market feedback
- Create compelling sales enablement materials tailored to programmatic solutions
- Translate technical product features into clear business value propositions
- Lead campaign development focused on demand generation for programmatic offerings
- Analyze market trends and competitive landscape to inform go-to-market plans
- Partner with product marketing to align messaging with sales needs
- Design customer segmentation strategies to improve targeting accuracy
- Support sales training initiatives with up-to-date market and product knowledge
- Measure and report on the effectiveness of marketing initiatives
- Work closely with data and analytics teams to leverage insights
- Coordinate cross-functional efforts across marketing, sales, and product teams
- Identify content gaps and develop assets to address them
- Manage timelines and deliverables for key marketing programs
- Ensure brand consistency across all sales-facing materials
- Optimize lead generation strategies specific to programmatic channels
- Facilitate onboarding of new sales team members with marketing resources
- Stay current on industry developments in digital advertising and data platforms
- Use performance data to refine marketing approaches
- Drive alignment between marketing content and sales workflows
- Support client retention through targeted marketing communications
- Evaluate new tools and platforms to enhance sales effectiveness
- Contribute to quarterly planning and forecasting discussions
- Maintain a customer-first approach in all marketing deliverables
- Ensure compliance with regulatory standards in marketing materials
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model
Team
Collaborative team environment focused on sales and marketing innovation
About the Team
This role operates within a dynamic sales marketing unit focused on scaling programmatic revenue. The team works at the intersection of marketing strategy, sales execution, and technology enablement to drive measurable business outcomes.
Growth Opportunities
The position offers exposure to senior leadership, product innovation, and strategic planning, supporting long-term career development in marketing and sales operations.
May be available for qualified candidates
