Responsibilities
- Develop and manage media strategies, planning, and execution for assigned brands.
- Collaborate with cross-functional teams (strategy, investment, analytics, and digital specialists) to deliver integrated campaign plans.
- Set clear campaign objectives, KPIs, and measurement approaches.
- Track and analyze campaign performance to optimize media efficiency and effectiveness.
- Conduct competitive analysis and category reporting to inform planning recommendations.
- Identify opportunities for innovation, partnerships, and new product offerings.
- Maintain good relationships with media partners and negotiate effectively where required.
- Guide junior team members and support their development through coaching and feedback.
- Contribute to continuous improvement of agency processes and best practices.
Requirements
- Bachelor’s degree in Communication, Marketing, or a related field.
- Minimum of 5 years’ experience in media planning, or integrated communications.
- Strong understanding of media fundamentals across all platforms, especially digital.
- Proven ability to manage multiple stakeholders — clients, partners, and internal teams.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Strong communication, presentation, and organizational skills.
- Fluent English communication skills.
Nice to Have
- Master’s degree is a plus.
