Responsibilities
- Direct the strategy, planning, execution, optimization, and reporting of comprehensive paid media campaigns across paid social, search, CTV, gaming media, and emerging digital platforms.
- Collaborate with Brand Managers and key stakeholders to develop go-to-market strategies, media plans, budget proposals, and measurement frameworks supporting product launches, live service initiatives, catalog promotions, and commercial objectives.
- Evaluate campaign performance and analyze audience, channel, and market data to generate actionable insights and optimization recommendations that enhance campaign efficiency, marketing effectiveness, return on ad spend, and overall business impact.
- Lead the planning and execution of email marketing campaigns in partnership with Brand Managers to boost awareness, engagement, retention, conversion, and revenue for new releases and catalog titles.
- Work with internal stakeholders and agency partners to define audience segmentation, messaging strategies, testing plans, and performance measurement approaches that maximize campaign effectiveness.
- Examine campaign performance and customer engagement metrics to identify opportunities for optimization and continuous improvement.
- Act as Capcom's digital marketing subject matter expert by identifying emerging platforms, consumer trends, technologies, and industry best practices, and translating insights into strategic recommendations and business opportunities.
- Manage relationships with media buying and email marketing agencies, providing strategic direction, overseeing campaign execution, evaluating performance, and ensuring alignment with business goals and marketing priorities.
- Collaborate cross-functionally with Brand Marketing, Influencer Marketing, Community, Creative Services, Analytics, and external partners to support integrated campaign planning and execution.
- Perform other duties as assigned.
Compensation
Compensation for this position will be determined based on relevant factors including, but not limited to, job knowledge, experience and qualification.
Work Arrangement
Hybrid
Other
- Travel Requirements: N/A
- Licenses, Certifications, and Others: N/A
- Physical Demands: Ability to lift objects of up to 25 pounds in weight. Must be able to stand for long periods of time.
- Working Environments: Work is generally performed in an office environment, and the noise level is usually moderate. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Hybrid work policy with a minimum of 3 days per week in the office.
- Compensation for this position will be determined based on relevant factors including, but not limited to, job knowledge, experience and qualification.