Responsibilities
- Lead end-to-end marketing analytics, measuring funnel effectiveness and attributing pipeline generation to inform strategic decisions for marketing and GTM leaders.
- Serve as a strategic advisor to the VP of Marketing, shaping investment decisions and translating vision into actionable marketing and technology roadmaps.
- Design and manage the full customer acquisition funnel with emphasis on conversion, speed, and minimizing drop-off, setting clear performance benchmarks.
- Ensure tight alignment between Marketing and Sales by defining lifecycle stages, lead routing rules, handoff timelines, and feedback mechanisms.
- Supervise and grow teams responsible for marketing technology, operations, and data analytics, prioritizing execution and capability development as the organization expands.
- Manage and evolve the marketing technology stack centered on Pardot and Salesforce, including roadmap planning, budget decisions, and vendor coordination with RevOps and Finance.
- Advance AI integration in marketing operations by implementing automated workflows and language models to reduce manual effort and accelerate insights.
- Enforce data integrity through proper field mapping, deduplication, enrichment processes, and compliance with privacy regulations like GDPR.
- Champion the adoption of new tools and processes by leading change management, training, and rollout initiatives to ensure lasting usage.
Benefits
- Eligible to participate in the company's equity program.
- Enjoy a hybrid work model supporting work-life balance.
- Select work equipment tailored to individual needs.
- Access a dedicated budget for professional growth and learning.
- Receive comprehensive mental and emotional wellbeing support via a global Employee Assistance Program.
- Take advantage of the Global Time Off Commitment, including parental, sick, and personal leave.
- Benefit from region-specific offerings available to international employees.
Work Arrangement
Hybrid
