Responsibilities
- Lead and coach. You’ll manage a team of marketing managers, raising the performance floor of U.S. marketing output through high-level strategic mentorship and goal setting.
- Maintain strategic oversight. You will ensure brand consistency and enterprise-grade value articulation across all NCAA and NFL touchpoints, specifically for College & Professional products
- Design the ABM engine. You’ll oversee the design of the U.S. Account-Based Marketing engine, providing the framework for your team to engage high-value accounts and protect our critical U.S. revenue base.
- Drive strategy and alignment. Sitting alongside U.S. Sales VPs and product heads at Lincoln HQ, you’ll synthesize data to recommend strategic trade-offs and ensure marketing efforts align with our company's strategic goals.
- Ensure ROI. You will evaluate collective U.S. marketing spend to maximize budget ROI on high-priority accounts and identify operational efficiencies to scale U.S. retention efforts.
Requirements
- 5–8 years of marketing experience, including 1–2 years of experience leading a team.
- Ability to lead a team toward a unified vision
- Comfortable acting as a contemporary to Sales VPs to shape market framing and competitive response.
- Ability to analyze market reports and revenue targets to guide team prioritization.
- Hold a BS or BA in business, marketing, communications or a related discipline.
- Willingness and interest to travel is required.
Nice to Have
- Strategic experience in B2B, SaaS or technology marketing with a focus on delivering enterprise-level campaigns and targeted ABM strategies.
- Ability to effectively manage resource swaps and alignment between the College & Professional and Youth, Club & High School business units, for the benefit of the wider Hudl business
Benefits
- Flexible vacation time, company-wide holidays and timeout (meeting-free) days, remote work options
- Open, honest culture and autonomy from day one.
- Professional development resources and opportunities.
- Investment in offices and tech stack for remote and on-site work.
- Employee Assistance Program, employee resource groups and fitness partner Peerfit.
- Multiple medical insurance plans including vision, dental, fertility healthcare and family forming benefits.
- 401(K) contribution match up to 4%
Work Arrangement
Hybrid
Team
Structure: Team of marketing managers
Additional Information
- This role includes some travel to national conferences (about 10%)
- This role requires 3 days in the office per week, so we're currently considering candidates who live within a commuting distance of our headquarters in Lincoln, Nebraska.