Responsibilities
- Shape the Journey: Partner with cross-functional teams to create product positioning that supports players throughout their entire lifecycle.
- Drive Innovation: Collaborate with Developers, Product and Commercial leads to launch marketing workstreams for new in-game technologies.
- Lead Creative Execution: Guide the briefing process for new products, ensuring assets across CRM, Social, and In-Game channels resonate with our community.
- Optimize Delivery and Communication: Streamline how we deliver content to players, ensuring every message is timely, relevant, and high-impact.
- Foster Collaboration: Build authentic relationships across the organization to turn ambitious ideas into reality, including Product, Creative, Player Services & Development.
Requirements
- Background in video game marketing
- Genuine interest in the NBA 2K ecosystem and live-service gaming
- Deep knowledge of professional and collegiate basketball culture
- Ability to interpret data and telemetry to build actionable marketing plans
- Adaptability to learn quickly, ask thoughtful questions, and navigate changing priorities
- Experience with lifecycle marketing tools or project management platforms like Monday.com or Miro
Nice to Have
- Strategic storytelling skills
- Technical curiosity
- Growth mindset
Benefits
- Bonus and/or equity awards
- Eligibility to participate in 401(K) plan and Employee Stock Purchase Program
- Medical, dental, vision, and basic life insurance coverage
- 14 paid holidays per calendar year
- Paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
- Up to 10 paid sick days per calendar year
- Paid parental and compassionate leave
- Wellbeing programs for mental health and other wellness support
- Family planning support through Maven
- Commuter benefits
- Reimbursements for fitness-related expenses
