The Manager, Events leads the day-to-day execution of Indigo’s events program, translating strategic vision into disciplined operational plans managing 2-3 event coordinators and delivering events that are on time, on brand, and on budget.
This role owns end-to-end event production — from national author signings and high-profile celebrity events to the annual programming calendar. The Manager is the connective tissue between strategy and execution: ensuring the coordinator team has clear direction and the tools to succeed, while serving as the primary operational contact for authors, publishers, and cross-functional partners.
KEY PERFORMANCE METRICS
Event Sales & Profit
Event Customers
On time execution
Author, Publisher & Key Stakeholder Satisfaction
Employee Engagement
KEY ACCOUNTABILITIES
Functional
Translate strategic direction into clear execution frameworks, project plans, and delivery timelines across all events — author signings, major events, and national programming
Lead the concept and development of all nationally-driven event programming, including cross-functional campaigns
Own internal project planning and execution: manage cross-functional workflows, delivery standards, and operational SLAs across the Coordinator team
Own budget tracking, forecasting, and financial coordination for the events portfolio; contribute to post-event reporting, insights, and retrospectives
Act as the escalation point for operational risks — identifying, mitigating, and surfacing issues to the Senior Manager where required.
Lead and chair the Bi-Weekly Events Planning meeting, driving alignment across the coordinator team and cross-functional partners on upcoming events, priorities, and risks.
Introduce and lead the Store-Events Monthly Meeting, building a direct feedback loop between the events team and store leaders on execution quality and support needs.
Serve as the primary operational contact for Retail Ops, Loss Prevention, Finance & Accounting, General Managers, Store Events Leaders, Creative, Marketing, and Merchants.
Ensure execution standards are consistently upheld across all event types, channels, and touchpoints — from planning documentation through to on-site delivery.
Identify process gaps and lead improvements to increase operational efficiency and enhance experience for customers, stores, and partners.
Train and support stores on the execution of all author signing events
Communication
Contribute to post-event reporting and retrospectives; surface insights and recommendations to the Senior Manager to inform future planning and investment decisions.
Proactively communicate timelines, risks, and deliverable status to cross-functional execution partners, ensuring no surprises on delivery.
Champion the customer and store experience in all planning and decision-making, consistently advocating for clarity, quality, and consistency of execution.
People
Develop a high performing & engaged team
Provide feedback and coaching to develop direct reports and mentees
Shape and influence team culture to reflect Indigo’s values and direction
Empower team members through clear expectations, performance management, and growth opportunities
Attract, develop, and retain top talent
Act as a mentor & role model, helping others understand the broader impact of their work
Foster collaboration and knowledge sharing across teams and functions
Ensure team alignment with organizational goals and cultural values
Cultural
Model Indigo’s Guiding Principles and convey a positive, forward-thinking image
Embrace and influence change, fostering a culture resonant of our guiding principles and in particular emphasizing data driven, systems thinking, and customer centric.
Celebrate diversity of thought and encourage open dialogue
Take an active role in shaping organizational culture through leadership and example
SCOPE
Reports to: Sr Manager, Events
Manager once Removed (MOR): VP, Customer Experience & eCommerce
KEY RELATIONSHIPS
Internal:
Retail Operations
General Managers & Store Events Leaders
Creative Studio
Marketing
Merchants
Loss Prevention
Finance/Accounting
External:
Publishers
Vendors
External agencies
Venues
Apply on company website 620 King St W, Toronto, ON M5V 2N2, Canada On-site Full-time CAD 70,000 - CAD 84,000 - yearly