About the Role
The role involves designing and executing consumer insight studies, translating data into strategic recommendations, and collaborating with cross-functional teams to influence product, marketing, and sales strategies.
Responsibilities
- Lead end-to-end consumer research projects using both qualitative and quantitative methods
- Identify patterns in consumer behavior through data analysis and market trends
- Develop actionable insights from survey results, focus groups, and sales data
- Present findings to stakeholders with clear implications for business strategy
- Collaborate with data science and analytics teams to enhance insight accuracy
- Translate complex data sets into understandable reports and visualizations
- Manage external research vendors and ensure quality deliverables
- Design survey instruments and discussion guides tailored to business questions
- Monitor changes in consumer preferences across categories and geographies
- Support category management and shopper marketing initiatives with insight
- Drive adoption of consumer insights across client teams and internal units
- Maintain up-to-date knowledge of research methodologies and industry tools
- Ensure research compliance with data privacy and ethical standards
- Work closely with product development teams to inform innovation pipelines
- Track performance of insight initiatives using defined KPIs
- Conduct competitive benchmarking using syndicated and proprietary data
- Facilitate workshops to align teams around consumer-centric strategies
- Use statistical software to analyze large datasets
- Integrate multiple data sources for comprehensive consumer profiles
- Communicate insights through dashboards, presentations, and written summaries
- Support client-specific projects with tailored insight solutions
- Contribute to long-term research roadmaps based on business priorities
- Evaluate effectiveness of marketing campaigns using consumer response data
- Promote a culture of evidence-based decision-making
- Stay current with emerging technologies in consumer research
Compensation
Competitive salary and performance-based incentives
Work Arrangement
Hybrid work model with office and remote flexibility
Team
Part of a global insights team collaborating across regions and functions
About the Team
- This role is embedded within a global consumer insights division that partners with clients to understand shopper behavior and market dynamics.
- Team members specialize in turning data into strategic narratives that influence brand and retail decisions.
What We Offer
- Opportunities for professional development and leadership growth
- Exposure to diverse markets and cross-functional projects
- A collaborative environment focused on innovation and insight excellence
Not available for this position
