Responsibilities
- Drive digital growth initiatives by proactively designing and executing client-focused development plans.
- Assist core departments such as Strategy, Media Planning, and Reporting with targeted support.
- Formulate digital strategies and recommend appropriate channel mixes to meet established performance goals.
- Partner with cross-market teams to respond to client requirements and help shape strategic solutions.
- Engage regularly with emerging vendors to assess capabilities and launch experimental 'Test and Learn' programs aligned with business objectives.
- Collaborate with internal teams to develop media proposals, refining budget distribution, timing, and channel selection.
- Monitor regional market dynamics and competitive intelligence to develop informed perspectives that align with client objectives.
- Coordinate with Media and Brand departments to track current and future campaign pipelines.
- Foster trusted relationships with primary client stakeholders.
