Convert commercial priorities into event strategies with clear business justifications
Create annual roadmaps that support growth objectives
Establish success metrics beyond attendance, including pipeline impact, activation, ROI, and incrementality
Develop scalable playbooks and operating models
Collaborate with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership
Align diverse stakeholders with conflicting priorities
Facilitate structured working sessions and executive updates
Influence without formal authority in a matrix organization
Lead large, multi-workstream initiatives from start to finish
Create detailed project plans with risk mitigation and milestone tracking
Set up governance cadence and reporting mechanisms
Ensure disciplined execution across markets and teams
Build measurement frameworks and conduct post-event impact analysis
Identify key performance levers and iterate based on data
Develop dashboards to track ROI and business outcomes
Introduce test-and-learn approaches to improve effectiveness

Structured problem-solving: ability to turn ambiguity into clear frameworks and action plans
Strong analytical thinking and commercial acumen
Stakeholder mastery: experience working with senior leadership
Comfortable navigating high-visibility, high-complexity environments
Strong influence skills without relying on hierarchy
Execution excellence: exceptional project management discipline
Ability to manage multiple concurrent initiatives
Strong attention to detail without losing strategic altitude
Business orientation: understands P&L drivers and growth mechanics
Makes data-informed decisions
Focused on impact, not activity

On-site — Bangkok

Agoda is hiring a Manager, B2B Marketing (Bangkok-based, relocation provided)