Responsibilities
- Create and implement social media and influencer marketing plans for the APAC region that support overarching brand and business goals
- Design adaptable systems that strengthen brand value and deliver performance results across varied APAC markets
- Uncover expansion potential in both mature and developing markets such as Japan, Korea, Hong Kong, Singapore, Taiwan, and Southeast Asia
- Oversee external social media and influencer agencies across multiple APAC locations, ensuring strategic coherence and high-quality delivery
- Conduct periodic performance evaluations to improve return on investment and advance agency roles from tactical execution to strategic collaboration
- Maintain alignment with global brand identity while enabling effective local market adaptation
- Shape influencer marketing approaches across different tiers—macro, mid-tier, micro, and affiliate—based on regional market dynamics and development levels
- Deliver high-impact campaigns with compelling content narratives and active community engagement
- Monitor and leverage new trends in creator culture, platforms, and partnership formats to foster continuous innovation
- Establish sustainable, long-term influencer networks instead of isolated campaign activities
- Set clear performance indicators and refine campaigns using data-driven insights
- Convert analytical findings into practical guidance for budget decisions and strategic improvements
- Work closely with Performance Marketing and E-commerce teams to link influencer initiatives to revenue generation
- Coordinate with Marketing, Creative, and Global Brand teams to ensure cohesive campaign delivery
- Act as the regional authority on social media and influencer marketing within APAC
- Ensure regional strategies are effectively translated into locally relevant execution
Work Arrangement
Hybrid
Other
- This position is located in Tokyo, Japan or Seoul, South Korea with a hybrid work model
- Proficiency in English is required; fluency in Japanese, Korean, or Chinese is required, depending on the assigned location
