Responsibilities
- Create and implement regional social and influencer marketing strategies that support global brand and business goals
- Design scalable systems that enhance brand value and deliver measurable performance across diverse APAC markets
- Uncover expansion opportunities in both mature and developing markets such as Japan, Korea, Hong Kong, Singapore, Taiwan, and Southeast Asia
- Oversee external social media and influencer agencies across multiple APAC regions to ensure strategic alignment and high-quality delivery
- Set clear KPIs, performance benchmarks, and reporting protocols for agency partners
- Conduct routine performance evaluations and business reviews to improve ROI and advance agency relationships toward strategic collaboration
- Balance strong local adaptation with consistent global brand standards
- Develop and manage tiered influencer strategies—macro, mid-tier, micro, and affiliate—based on regional market dynamics and development stage
- Lead high-impact campaign execution, compelling content creation, and audience engagement
- Monitor emerging trends in creator culture, platforms, and partnership formats to drive continuous innovation
- Foster sustainable, long-term influencer ecosystems instead of isolated campaigns
- Define performance indicators and refine campaigns using data-driven insights
- Convert analytical findings into strategic recommendations for budget planning and optimization
- Collaborate with Performance Marketing and E-commerce teams to link influencer efforts to revenue results
- Work closely with Marketing, Creative, and Global Brand teams to enable cohesive campaign rollouts
- Act as the regional expert for social media and influencer marketing across APAC
- Ensure regional strategies are effectively translated into locally relevant execution
Work Arrangement
Hybrid
Team
Collaborates with internal cross-functional teams and external agencies and creators across the APAC region
Other
- This role is based in Tokyo, Japan or Seoul, South Korea (Hybrid)
- Fluent in English; fluency in Japanese, Korean, or Chinese required depending on location
