Responsibilities
- Develop and oversee lifecycle strategies spanning prospecting, onboarding, engagement, retention, and reactivation
- Lead and refine channel strategies across email, SMS, chatbots, direct mail, and in-app notifications
- Create a unified messaging framework and narrative approach to guide all customer communications
- Architect and enhance end-to-end customer journeys with a focus on critical interaction points
- Develop segmentation models and personalized experiences using behavioral and predictive data
- Formulate a structured testing plan and experimentation approach to boost performance metrics
- Set key performance indicators, evaluate trends, and convert data findings into strategic actions
- Design automated lifecycle systems that support growth and operational efficiency
- Collaborate with Product, Data, and Growth teams to align lifecycle initiatives with company objectives
- Evaluate and recommend marketing technology tools based on team needs and scalability
- Lead research on competitors and industry trends in lifecycle marketing
- Maintain full ownership of customer lifecycle strategy and journey design from start to finish
Work Arrangement
Remote (Worldwide)
Other
Must have a personal computer and reliable high-speed internet for daily remote operations
