About the Role
This role is responsible for creating and managing marketing initiatives that guide customers through each stage of their journey, using analytics and segmentation to improve engagement and long-term value.
Responsibilities
- Develop lifecycle campaigns tailored to customer behavior and milestones
- Use data to identify key touchpoints in the customer journey
- Collaborate with product and sales teams to align messaging
- Manage email, push, and in-app communication strategies
- Optimize onboarding sequences for new users
- Design re-engagement campaigns for inactive customers
- Track performance metrics across campaigns
- Implement A/B testing to refine messaging and timing
- Maintain audience segmentation for targeted outreach
- Ensure brand consistency across all lifecycle content
- Monitor customer feedback to inform campaign adjustments
- Coordinate with content creators for asset development
- Report on campaign ROI and customer lifetime value impact
- Stay current with marketing automation tools and trends
- Support the development of personalized user experiences
- Manage campaign calendars and execution timelines
- Use CRM data to refine targeting strategies
- Identify opportunities for automation improvements
- Ensure compliance with data privacy regulations
- Conduct post-campaign analysis to guide future efforts
- Work closely with analytics team on measurement frameworks
- Optimize conversion paths across digital platforms
- Develop win-back strategies for churned users
- Integrate lifecycle insights into product roadmap discussions
- Lead cross-functional initiatives to improve retention
Compensation
Competitive salary and benefits package
Work Arrangement
Remote position with flexible hours
Team
Collaborative team environment focused on customer engagement
About the Role
This position plays a key role in shaping how customers interact with the product over time. You will build automated workflows that respond to user actions and drive meaningful engagement.
What We Look For
We value candidates who combine creativity with data fluency. Success in this role requires a balance of strategic thinking and hands-on execution across marketing platforms.
No visa sponsorship available
