About the Role
The role involves building and optimizing lifecycle marketing programs to guide users through each stage of their journey with the product, using email, in-app messaging, and analytics to improve conversion and retention.
Responsibilities
- Develop and execute lifecycle marketing strategies across user onboarding, activation, and retention
- Create targeted email campaigns based on user behavior and product milestones
- Collaborate with product and design teams to deliver timely in-app messaging
- Use data to segment audiences and personalize communication flows
- Monitor key performance metrics including open rates, click-through rates, and conversion trends
- Optimize send frequency and timing to balance engagement and user fatigue
- Manage A/B testing for subject lines, content, and CTAs
- Maintain compliance with email deliverability standards and privacy regulations
- Work with analytics to define lifecycle stage definitions and progression triggers
- Document campaign performance and share insights with stakeholders
- Identify opportunities to improve user experience through automated messaging
- Support re-engagement campaigns for inactive users
- Coordinate with customer support to align messaging with user needs
- Ensure brand consistency across all lifecycle touchpoints
- Stay current with marketing automation trends and platform capabilities
- Assist in the evaluation and onboarding of new marketing tools
- Contribute to roadmap planning for lifecycle feature development
- Track and report on retention and churn metrics
- Use feedback loops to refine messaging and targeting
- Support cross-functional initiatives that impact user engagement
Compensation
Competitive salary and equity package
Work Arrangement
Hybrid remote with team gatherings
Team
Part of the marketing team focused on customer engagement and retention
Tech Stack
We use Iterable for email automation, Amplitude for analytics, Figma for collaboration, and internal tools built on modern web frameworks.
Growth Opportunities
This role offers a path to lead lifecycle strategy and mentor future team members as the program scales.
Available for qualified candidates
