Shanghai, China Hybrid Employment CNY 200,000 - CNY 240,000 - yearly

WildBrain is hiring a Licensing Executive

About the Role

The Licensing Manager will be responsible for developing and executing licensing strategies to maximize brand value and revenue. This role involves negotiating and managing licensing agreements, identifying new opportunities, and collaborating with internal teams to drive growth.

Responsibilities

  • Develop and implement licensing strategies to maximize brand value and revenue.
  • Negotiate and manage licensing agreements with partners.
  • Identify and pursue new licensing opportunities.
  • Collaborate with internal teams to drive growth and success.
  • Manage the licensing portfolio, ensuring compliance with agreements.
  • Monitor market trends and competitor activities.
  • Provide regular reports on licensing performance and revenue.
  • Build and maintain strong relationships with licensees and partners.
  • Ensure brand integrity and consistency across all licensing activities.
  • Develop and execute marketing strategies to promote licensed products.
  • Manage the licensing budget and allocate resources effectively.
  • Conduct regular reviews of licensing agreements and renewals.
  • Provide support to the legal team in drafting and reviewing contracts.
  • Attend industry events and trade shows to network and promote the brand.
  • Develop and maintain a database of licensing opportunities and partners.
  • Collaborate with the sales team to identify and pursue new business opportunities.
  • Provide training and support to internal teams on licensing processes and procedures.
  • Conduct market research to identify new trends and opportunities.
  • Manage the licensing team, providing guidance and support as needed.
  • Ensure that all licensing activities comply with legal and regulatory requirements.
  • Develop and implement strategies to expand the brand's presence in new markets.
  • Provide regular updates to senior management on licensing activities and performance.
  • Collaborate with the marketing team to develop promotional materials and campaigns.

Nice to Have

  • Experience in the entertainment industry.
  • Knowledge of global markets and trends.
  • Fluency in multiple languages.
  • Experience with digital licensing and e-commerce.
  • Familiarity with licensing software and tools.
  • Experience with social media and digital marketing.
  • Knowledge of intellectual property laws and regulations.
  • Experience with data analysis and reporting tools.
  • Familiarity with project management methodologies.
  • Experience with cross-functional team collaboration.

Compensation

Competitive salary and benefits package

Work Arrangement

Hybrid work arrangement with flexibility

Team

Collaborative team environment with opportunities for growth

What We Offer

  • Competitive salary and benefits package.
  • Hybrid work arrangement with flexibility.
  • Collaborative team environment with opportunities for growth.
  • Visa sponsorship available for eligible candidates.
  • Opportunities for professional development and training.
  • Access to industry events and conferences.
  • Supportive and inclusive work culture.
  • Opportunities for career advancement and growth.
  • Competitive benefits package, including health and wellness programs.
  • Opportunities for international travel and networking.

Our Values

  • Integrity and honesty in all business dealings.
  • Commitment to excellence and continuous improvement.
  • Respect for diversity and inclusion in the workplace.
  • Focus on innovation and creativity in all aspects of the business.
  • Dedication to customer satisfaction and building strong relationships.
  • Emphasis on teamwork and collaboration.
  • Commitment to sustainability and social responsibility.
  • Passion for the entertainment industry and its impact on society.
  • Focus on delivering high-quality products and services.
  • Dedication to ethical business practices and corporate governance.

How to Apply

  • Submit your resume and cover letter through the online application portal.
  • Include relevant experience and qualifications in your application.
  • Highlight your skills and achievements in the entertainment industry.
  • Provide examples of your negotiation and contract management experience.
  • Include any relevant certifications or training in your application.
  • Submit any additional materials or portfolios that demonstrate your skills and experience.
  • Provide references from previous employers or colleagues.
  • Include your availability for interviews and assessments.
  • Submit any additional information that supports your application.
  • Follow up with the hiring team to confirm receipt of your application.

Visa sponsorship available for eligible candidates

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About company
WildBrain
At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. Through our global digital network across YouTube, FAST and AVOD, we deliver premium, broadcast-quality content to today’s kids and families wherever they’re watching—connecting brands to audiences at scale and offering advertisers one of the largest digital inventories in family media. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD).
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Job Details
Category other
Posted 6 months ago