Responsibilities
- Take ownership of and continuously improve the global paid social strategy across the B2C product portfolio, focusing primarily on Meta and TikTok.
- Lead, mentor, and develop the Paid Social team by setting goals, distributing tasks, reviewing performance, raising execution quality, and assisting with hiring and onboarding.
- Manage budget allocation, forecasting, and performance for the entire portfolio across products, markets, and funnels, including Tier-1 regions and monthly media spend exceeding six figures.
- Convert company growth targets into actionable plans for channels, markets, and teams, linked to paying subscribers, revenue, customer acquisition cost, lifetime value, and return on ad spend.
- Create a rigorous experimentation program covering audiences, creatives, bidding, placements, offers, and landing pages, including hypothesis design, sample size planning, and statistically valid interpretation.
- Develop an efficient creative testing and production workflow in collaboration with creative, product, and localization teams.
- Oversee measurement quality, conversion tracking, and attribution across app, mobile web, and desktop, identifying data gaps and working with analytics and engineering to resolve them.
- Analyze portfolio and funnel performance, identify scalable growth opportunities, and deliver clear recommendations to senior stakeholders.
- Evaluate new acquisition channels and measurement methods, including DSPs, programmatic media, connected TV, and incrementality testing.
Requirements
- Expert-level proficiency with Meta Ads and TikTok Ads, including account structure, bidding, audience targeting, creative optimization, automation, policy compliance, and scaling.
- Advanced understanding of performance economics and funnel metrics such as CAC/CPA, ROAS, LTV, LTV-to-CAC, payback period, CPI, CPM, CTR, and CVR.
- Strong statistical and analytical skills, including hypothesis formulation, experimental design, sample size and power concepts, confidence intervals, statistical significance, variance, and common testing biases.
- Ability to differentiate correlation from causation and apply incrementality testing, holdouts, and lift studies when assessing channel impact.
- Deep knowledge of attribution and measurement across app, mobile web, and desktop, including GA4, Google Tag Manager, Meta Pixel/CAPI, and mobile measurement platforms like AppsFlyer or Adjust.
- Advanced Excel or Google Sheets skills; working knowledge of SQL and BI tools is strongly preferred.
- Strong capability in budget allocation, forecasting, scenario modeling, pacing, and performance reporting for high-spend international accounts.
- Proven ability to build scalable processes for campaigns, creative testing, analytics, and quality assurance for a team.
Benefits
- Full-time remote work opportunity.
- Initial pay level or pay range shared during recruitment and before employment starts.
- 28 calendar days of vacation per year.
- 7 wellness days per year for personal errands or recovery without using sick leave.
- Bonuses up to $5,000 for referring successful job applicants.
- 50% reimbursement for professional training, international conferences, and meetings.
- Corporate discount for English lessons.
- Health benefits: if not eligible for corporate medical insurance, company compensates up to $1,000 gross per year per employee for self-purchased health insurance or medical expenses for self and close relatives (spouse, children).
- Workplace organization: equipped office or coworking space provided; in other locations, reimbursement of workplace costs up to $1,000 gross once every 3 years for coworking rent or home office setup (desk, chair, internet, etc.).
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for merchandise, team building activities, massage certificates, and more.
Compensation
Initial pay level or pay range shared during recruitment and before employment starts.
Work Arrangement
Remote (Worldwide)
