iHerb is hiring a Lead, Site Merchandising

Responsibilities

• Collaborate with Product and Engineering to define metadata requirements for a new PIM system, covering enhanced media, translations, and category-specific attributes.
• Refine algorithms and key factors influencing product ranking displays in partnership with Product and Engineering.
• Develop and enhance merchandising tools, personalization features, and search functionality with Product and Engineering teams.
• Partner with data science and business intelligence to establish, build, and maintain core performance metrics for strategic decision-making.
• Adapt global merchandising strategies to meet regional market needs and support creation of localized store experiences.
• Align with Marketing to ensure consistency between retail advertising services and site merchandising initiatives.
• Coordinate with Supply Chain and Inventory teams to align product availability with merchandising priorities.
• Support strategic brand placements and promotional campaigns in collaboration with Merchandising teams.
• Work with Finance, Pricing, Marketing, Merchandising, and Operations to ensure alignment on financial targets and business goals.
• Develop and implement the global site merchandising strategy across all platforms and regional markets.
• Enhance product discovery, category layouts, and promotional placements to increase conversion and revenue.
• Lead execution of on-site campaigns such as seasonal events, new product launches, and promotions.
• Align on-site merchandising with paid media, email marketing, and lifecycle campaigns through marketing collaboration.
• Create performance reports with BI teams to monitor and optimize key metrics like conversion rate, AOV, revenue per visitor, and category performance.
• Leverage data analysis, A/B testing, personalization, and behavioral insights to improve site effectiveness.
• Collaborate with analytics teams to design dashboards and reporting tools for merchandising performance tracking.