Barranquilla, Colombia (remote); Bogota, Colombia (remote); Cali, Colombia (remote); Medellin, Colombia (remote) Remote (Global) Full-time

Launch Potato is hiring a Lead Data Scientist, AdTech

Responsibilities

  • Lead end-to-end data science initiatives for a key business vertical, spanning problem definition, model development, deployment, and performance tracking focused on return on ad spend and revenue impact.
  • Work deeply with data and modeling efforts, directly collaborating with stakeholders to define challenges, develop and test models, coordinate final engineering integration, and remain involved post-deployment for monitoring and analysis.
  • Initial focus on Insurance and Advertiser Quality domains, with opportunities to expand into additional areas over time.
  • Primary success metric is return on advertising spend (ROAS).

Work Arrangement

Remote (Worldwide) — South Florida, 15 countries

Responsibilities

  • Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency.
  • Be heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML-engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis.
  • Start focusing on Insurance and Advertiser Quality, with scope that broadens over time.
  • Primary metric is ROAS.
About company
Launch Potato
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, their mission is to connect consumers with the world’s leading brands through data-driven content and technology.
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Posted an hour ago