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Bangkok, TH On-site Contract

LINE MAN Wongnai is hiring a KOL Specialist (1-year contract)

Responsibilities

  • Own and manage the KOL ecosystem across food creators, lifestyle influencers, and performance-driven creators
  • Recruit, onboard, and maintain strong relationships with KOLs and creator partners
  • Plan and execute KOL activations that deliver measurable outcomes
  • Design incentive and compensation structures aligned with performance and campaign objectives
  • Collaborate with Social, Brand, Partnership, Merchant, and Performance teams to activate KOL campaigns at scale
  • Track, analyze, and optimize KOL performance using data and insights
  • Identify new creator formats and opportunities (content, offline activations, hybrid campaigns)
  • Ensure smooth execution including briefing, content alignment, tracking, and post-campaign reporting
  • Continuously test and refine KOL strategies to improve efficiency and impact

Requirements

  • 1-2 years of experience in KOL, influencer marketing, creator management, or performance marketing
  • Strong understanding of the Thai creator ecosystem and social platforms
  • Experience managing KOLs with performance or conversion-driven objectives
  • Data-literate with the ability to evaluate content effectiveness beyond vanity metrics
  • Strong communication and stakeholder management skills
  • Hands-on, execution-focused, and comfortable working in a fast-moving environment

Nice to Have

  • Passion for food, creators, and digital platforms is a strong plus

Additional Information

  • 1-year contract
Required Skills
Influencer Marketing
About company
LINE MAN Wongnai

LINE MAN Wongnai is one of Thailand’s largest tech companies, uniting LINE MAN, Wongnai, and LINE Pay to digitalize Thailand and empower users and businesses nationwide. The company connects people, riders, local businesses, and consumers through its platforms to create better living for all.

It operates as a leading on-demand services and restaurant information platform in Thailand, offering services such as food delivery, local business discovery, and digital payments. The company supports small businesses and street vendors by providing technological infrastructure, data insights, and digital tools to help them grow and thrive.

LINE MAN Wongnai is committed to driving Thailand's digital economy forward through innovation, sustainability, and public-private collaboration, exemplified by initiatives like supporting the Hawker Center Lumpini and promoting digital transformation for SMEs.

All jobs at LINE MAN Wongnai Visit website
Job Details
Department Marketing
Category other
Posted 15 days ago