Tidio is hiring a Job description

The Demand Generation Manager will lead Lyro’s demand generation efforts by building a content-led engine from the ground up, taking full ownership of programs end-to-end. This role is central to driving qualified leads and pipeline growth for Tidio's AI customer service product, Lyro, through high-impact written and multimedia content, while collaborating across marketing teams.

What You'll Do

• Design and run demand generation programs using content-led formats such as webinars, expert interviews, podcasts, reports, and narrative campaigns.
• Create high-quality written content that supports the pipeline, including landing pages, guides, case studies, and sales narratives — while experimenting with new formats and channels that convert into qualified leads.
• Run webinars and virtual events — generate topics, recruit speakers, manage logistics, moderate or host sessions, and repurpose materials into content assets.
• Develop campaign concepts — craft messaging and content series that resonate with audience pain points and buying committees.
• Collaborate with paid marketing, SEO, lifecycle/email, and product marketing teams to align messaging, content, and positioning across channels.
• Build credibility through customer stories — conduct interviews, create testimonials and case studies, and convert insights into pipeline-supporting programs.
• Project manage delivery — plan timelines, coordinate stakeholders, and ensure content and programs ship on time and with quality.
• Define lightweight success metrics, measure impact, and iterate programs strategically to improve content-led demand generation outcomes.

What We're Looking For

• Mindset that treats content as a growth lever to generate measurable results, not just as writing output.
• Fluency in English at a native, bilingual, or C2-level to communicate with US audiences, including hosting webinars, online events, or podcasts.
• Experience in B2B demand generation or growth marketing (SaaS or tech preferred), ideally in roles with high ownership or early-stage initiatives.
• High ownership and autonomy — able to turn ambiguous goals into executed programs and build new initiatives from the ground up.
• Analytical mindset — comfortable working with metrics and using data to improve programs and campaigns.
• Familiarity with AI tools to craft and scale content-led programs.
• Comfort hosting webinars, online events, or podcasts, and appearing on camera when needed.
• Strong project management skills, including planning, coordination, and follow-through.
• Ability to collaborate effectively with cross-functional teams in a fast-moving and experimental environment.

Nice to Have

• Experience in marketing to mid-market/enterprise buyers or working with multi-stakeholder messaging.
• Background in customer service, CX, help desk, or AI-related products.

Technical Stack

Ahrefs, Google Search Console, SmartLead, MixMax, LLMs (ChatGPT, Claude, Gemini, and more), Microsoft Clarity, Wynter, internal tools and AI agents, WordPress, Profound

Team & Environment

Work within a flat structure on a small team focused on this function, part of a company with over 150 people company-wide, reporting to the Head of Growth.

Benefits & Compensation

• Remote work model with flexible hours.
• Possibility to work from one of our offices in Szczecin/Warsaw or access to coworking spaces.
• 26 days off guaranteed in a year.
• Sport & wellness benefit - no extra charge.
• Private medical care - no extra charge.
• Mental well-being program – individual therapy sessions and resources for employees.
• Free access to one of the most popular e-book/audiobook services.
• Regular social events (company-wide offsites, team events).
• Individual work tools—MacBook Pro, Dell screen, JBL headphones? You can tailor the equipment to your needs.

Compensation: 13.000 PLN - 17.000 PLN / 3086 - 4000 EUR monthly under a B2B contract (self-employed) or an equivalent under a contract of employment.

Work Mode

Remote, flexible hours. Available to candidates in Poland and across Europe. Fully remote role with global flexibility.

One of Tidio’s core values is to play fair. Therefore, we treat all candidates equally. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. Recruitment and selection of talent to Tidio is only based on individual merit and qualifications directly related to professional competence.