Responsibilities
- Lead the development and execution of comprehensive campaign strategies for Treasury, overseeing global cross-functional initiatives to maximize impact.
- Collaborate with communications, product marketing, channel teams, regional and field marketing, partners, and sales to design and launch integrated campaigns.
- Coordinate with regional marketing teams to ensure campaign relevance in local markets and provide guidance on implementation.
- Leverage expertise across digital channels to deploy campaigns using web, email, virtual events, direct mail, social media, in-person events, and sales enablement tools in coordination with functional and regional partners.
- Work closely with product marketing and content teams to create engaging, tailored campaign assets such as whitepapers, guides, blog posts, checklists, interactive content, and special offers.
- Evaluate and recommend advanced tools and technologies to enhance the efficiency and speed of campaign execution.
- Serve as a subject matter expert for the targeted audience and solution area, providing insights on market trends, competitive landscape, and customer behavior to shape industry-specific campaign approaches.
- Monitor, evaluate, and report on key campaign performance indicators, focusing on lead generation, pipeline growth, and engagement with target accounts, while sharing insights to continuously improve campaign outcomes.
Work Arrangement
Remote (Worldwide)
