Responsibilities
- Manage the day-to-day elements of influencer campaigns for clients
- Build and maintain positive relationships with influencers and talent contacts on behalf of the agency and clients
- Develop and execute multiple influencer campaigns at a time; develop timelines, manage deadlines
- Adhere to brand-aligned diversity & inclusion tenets
- Identifying brand-right influencers based on campaign objectives and desired outcomes
- Draft, review and oversee legal contracts for influencers
- Maintain budget for paid influencer campaigns
- Manage unexpected pivots or changes to campaigns; Identify negative content/risky content generated by partners; take action to minimize impact to the client or bran
- Craft influencer content briefs that reflect current trends and reflect brand messaging priorities
- Review influencer content, providing edits for client approval and working with influencers to incorporate feedback.
- Monitor and analyze program results to provide valuable insights and optimizations; compile thorough and accurate reports
- Identify real-time engagement opportunities with influencers discovered via social listening; develop proactive pitch for clients to act upon opportunities
- Delegate appropriate responsibilities to Social Media Coordinators and Influencer Specialists.
- Supervise junior staff.
- Develop social media influencer plans for clients
- Identify and develop influencer programs for brands by targeting and working with the appropriate talent for the client/brand
- Apply strategic/creative thinking skills to gain insight and devise influencer strategy
- Determine quantitative and qualitative goals and benchmarks to measure the success of influencer programs
- Demonstrate proper writing, editing, presentation and interpersonal communication skills, particularly when it comes to client communications (emails, memos, presentations, excel documents), but also with agency communications
- Determine the need for support staff assistance for projects/program elements and manage support staff during execution
- Serve as a client contact
- Participate in client calls, meetings, presentations and client brainstorms; attend client events
- Accommodate and anticipate client needs; make appropriate recommendations to clients via emails, memos, presentations and phone calls
- Respond to requests for information from clients in a timely and professional manner
- Share relevant articles/trends with clients, along with ways to implement/impact their business
- Ability to: Understand of the social media and influencer landscape
- Identify the nuances of influencer content performance on established and emerging social platforms
- Understand the clients’ business and relevant industry trends, and use the information to develop strategic influencer opportunities
- Understand the earned media landscape; work closely with PR partners to identify opportunities when influencers can amplify earned programs
- Manage multiple projects for multiple clients in diverse industries
- Travel to client and event locations; meet with clients at their office locations/headquarters
- Participate in agency brainstorm sessions for client programs
- Stay current with developments in social media, influencer trends, technology updates and top news stories in the clients’ and brands’ spaces
- Show integrity, attention to detail and good judgment when working with colleagues and clients
- Deal constructively with client and personnel situations
- Actively participate in agency “All-Hands” digital meetings, committees or departments as designated/asked
- Participate in agency projects and events
- Assist in compilation of awards presentations
- Conduct research for new business and business renewal opportunities
Requirements
- B.A. in Marketing, Public Relations or the like
- Three (3) to four (4) years of experience managing social influencer campaigns for brands and developing influencer content plans and strategies
- Proficiency in Microsoft Office (Word, Excel, PowerPoint). Strong Excel proficiency a must
- Proficiency with social media or influencer management tools (e.g. CreatorIQ, Sprinklr) and social listening/analytics platforms (e.g. NetBase)
Benefits
- competitive health and dental insurance plans
- 401K company match
- generous PTO
- hybrid work model
- work from anywhere in the US policy (up to four weeks a year)
- year-round staff training and development curriculum
- staff-led Action Group dedicated to DEI excellence in the agency and industry
- Bring Your Parents (And Kids) to Work Days
- regular volunteer Days of Service
- mid-day Cupcakes and Cocktails mixers
- epic Halloween and holiday parties
Work Arrangement
Hybrid