About the Role
This role is responsible for developing and executing influencer marketing strategies that align with brand goals. The manager will identify and collaborate with relevant creators, manage end-to-end campaign execution, and measure performance to optimize future initiatives.
Responsibilities
- Develop and implement influencer marketing strategies that support business objectives
- Identify, vet, and onboard creators aligned with brand values and target audiences
- Negotiate contracts and manage influencer agreements
- Collaborate with creative teams to develop authentic campaign concepts
- Manage campaign timelines, deliverables, and content approvals
- Track and report on key performance metrics including engagement and conversion
- Maintain relationships with influencers for long-term partnerships
- Stay current with trends across social media platforms and influencer landscapes
- Optimize campaigns based on performance data and audience insights
- Coordinate with legal and compliance teams to ensure disclosure adherence
- Work with finance on budget tracking and spend reporting
- Support the development of influencer marketing playbooks and processes
- Leverage influencer networks to amplify product launches and promotions
- Use influencer content across paid and owned channels
- Evaluate new platforms and technologies for influencer engagement
Nice to Have
- Experience in the tech or consumer app industry
- Background in performance marketing or social advertising
- Familiarity with UGC platforms and content licensing
- Experience managing global or multi-regional influencer campaigns
- Knowledge of AI-driven influencer discovery tools
Compensation
Competitive salary with performance bonuses
Work Arrangement
Remote with occasional team meetups
Team
Part of the marketing team reporting to the Director of Growth
What We Offer
- Opportunity to shape influencer strategy from the ground up
- Exposure to innovative social marketing tactics
- Flexible work environment with autonomy
- Access to cutting-edge marketing tools and platforms
- Growth opportunities within a scaling startup
Culture & Values
- Emphasis on creativity and data-driven decision-making
- Collaborative team environment
- Commitment to authentic brand-influencer relationships
- Transparency in communication and operations
- Focus on continuous learning and experimentation
