Responsibilities
- Produce valuable, high-quality content that educates audiences and establishes credibility
- Write search-engine-optimized content including blog posts, landing pages, website text, and marketing materials
- Develop content tailored to user search intent, funnel position, and conversion targets
- Enhance content for visibility in both conventional search engines and AI-powered search platforms such as large language models and answer summaries
- Refine existing content based on performance metrics and ranking potential
- Implement inbound marketing strategies across SEO, content distribution, lead generation tools, social channels, and website conversion paths
- Assist in distributing content through LinkedIn, X, email newsletters, and other appropriate platforms
- Design integrated inbound systems that guide users from content discovery to engagement and conversion
- Collaborate on improving website layouts and landing page effectiveness
- Create downloadable resources such as guides, playbooks, checklists, and gated assets to attract leads
- Write persuasive, conversion-oriented copy for calls to action, landing pages, thank-you pages, and follow-up sequences
- Increase conversion rates by refining messaging and inbound positioning
- Support initiatives aimed at improving the inbound sales funnel and generating qualified leads
- Conduct in-depth research on industry sectors, competitors, customer challenges, and keyword opportunities
- Identify missing content and potential growth areas across the customer journey
- Formulate compelling content strategies and positioning based on market intelligence
- Stay informed about evolving trends in SEO, AI-driven search, inbound marketing, and content sharing
- Track inbound performance using analytics tools including GA4, Google Search Console, SEMrush, and Ahrefs
- Evaluate user engagement, keyword rankings, conversion rates, and traffic patterns
- Adjust marketing campaigns and content based on performance data and conversion insights
- Share actionable insights and recommendations to boost inbound marketing effectiveness
Work Arrangement
Remote
Other
- Position Type: Full-Time
- Working Hours: U.S. Business Hours
- Remote role
- Must be located in LATAM, South Africa, Philippines, or Pakistan
